Sacha is an independent graphic designer who is the Art Director for Peirene.
Sacha graduated from the London College of Communication and also has an MA in Hypermedia Studies from Westminster University. She specialises in editorial and book design and had previously worked as Art Director for the design and architecture magazine, Icon. Her clients include Eye magazine, Warner Classics, Salt Publishing, Dulux and Help Musicians UK. Sacha has also produced several design books for Taschen GmbH including: Designing the 21st Century, Scandinavian Design and the Decorative Arts series.
Sacha’s Peirene Manifesto:
A gift item. A design suitably special to package Meike’s little European gems. Something you want to pick up and touch. Something inviting. Something made with love.
I approach each book in the knowledge that it is part of a series. Collectively, the books have a strong identity, but one flexible enough to allow the individual books to retain a sense of their own character, and shine in their own right.
That flexibility is not just about honouring the stories themselves, of course. It’s also about allowing myself the freedom to play, to have fun with – or even break – the rules I’ve set myself, without breaking the brand identity itself. I hope to be designing the books for many years to come, and I don’t ever want it to be a chore; Peirene deserves more. Each cover needs to feel familiar but fresh. A guarantee of quality, yet always slightly unexpected.