Posts Tagged ‘Peirene Salon’

The Art of Living

Monday, December 12th, 2011

Why? Small children love this question. Grown-ups usually have given up on it long time ago. Not least, because we can’t find a good answer.tumblr_lmngl5gg4p1qg4g94o1_500

Yet, I still love so ask ‘Why’ – to myself and others.

At the Peirene coffee morning last Tuesday I decided to ask the attendees “Why do you read?’

“To learn new things” and “to escape my own life” were the most common answers. I then repeated the question on twitter. Again, escapism came up top.

“What!?” Peirene exclaimed and collapsed on the office sofa. “I just don’t believe it. Where has the world come to. If you want to flee yourself and the world, get drunk, take drugs or watch a film. Reading has nothing to do with escapism. In Ancient Greece we wouldn’t even have dared to put these two words into one sentence!”

She covered her eyes with her lower arm. “Oh, my gods, I feel a migraine coming on. This is too much for me.” I rushed to get her a wet flannel.

“I understand the desire for escapism,” I ventured to suggest. “You want to follow somebody else’s life that has nothing to do with yours.”

“But in regard to literature, that’s a contradiction in terms. There is no one else when you read. Everything happens in your imagination.  A good text provides inspiration, throws you back onto yourself, demands that you reflect on your own life. A good text doesn’t dictate to you what you should think, it gives you a story to contemplate. Your mind has to become active, and that is exciting.”

I have to admit I know what the Nymph is talking about. Only last Saturday I was reminded of the inspirational power good literature.

This weekend we held our 11th Salon. On the guest list was a woman who had recently subscribed to Peirene and bought the sets. I had never met her before. She came with her husband.

They had just read Beside the Sea and Stone in a Landslide. The stories had touched them deeply. Their enthusiasm was tangible.

Beside the Sea, what a powerful book,” they said. “It makes you think of how easy it is for all of us to take the wrong turn.”

And Stone in the Landslide caused the husband – a pragmatic executive from a large company - to shed tears.

It was wonderful to see their excitement and hear them describe their emotional responses. The couple reminded me of how I felt when I had first read the books. The texts had made me feel alive.

And thus it is true: Peirene’s  books don’t offer escapism. Commercially no doubt a bad decision. So, why do I publish these books? Only to please an ancient Greek Nymph? I have no plausible answers. Except  that publishing them makes me feel alive – and so does reading them.

The Morning After

Sunday, September 18th, 2011

 

“Meike, you are great at throwing parties. But I can’t live on love and air alone.”geography-fieldwork-photos-138

 

Peirene woke me up this morning at 7am. She hadn’t even knocked on my bedroom door. I opened my eyes with difficulty. After all we held the 10th Peirene Salon the previous evening and I didn’t go to bed until 2am.

 

“I appreciate that you have built a lovely community which lavishes adoration on me,” she stated. “Our guests last night really enjoyed themselves. But are you aware, we only sold three books?!”

 

I finally managed to open my eyes. The Nymph was fully dressed, even wearing her hat and coat.

 

“Where are you going?” I mumbled sleepily. “It’s seven o’clock on a Sunday morning.” I then noticed the suitcase in her hands. I sat up with a start.

 

“Peirene, what is the matter?”

“I’m going back to where I came from.” She replied calmly.

 

“I think we should have a chat.” I slipped on slacks and a T-Shirt and stumbled downstairs to the kitchen. Empty glasses and bottles and dirty plates everywhere. It surely had been a good party. I boiled the kettle and poured us a cup of coffee. The Nymph sat at the edge of the sofa, I sat down at the other end.

 

 “And the previous event we only sold three too,” she continued. “And the last couple of times at the Roaming Store we only sold four or five. Everybody says how inspiring I am, how interesting the books, how beautiful my looks. But no one puts their heart where their words are. Sooner or later you will send me home anyway because you won’t be able to sustain me. So I might as well go now of my own free will.”  Tears were pouring down her cheeks.  I moved closer and put my arm around her shoulders.

 

“My poor Peirene. I think you are absolutely exhausted from last night.  This is not the moment to make decisions. Why don’t you take the day off. I’ll  clear up.  We’ll continue our chat tomorrow.” She shed a few more tears and then agreed to my plan.

 

The Nymph is right though. She has a growing number of admirers, but the majority adore her from afar. In many ways that is simply a reflection of what’s happening in the booktrade in general. For many publishers sales are down from last year. In addition, booksellers are asking for ever increasing discounts. However, there are small publishers, very similar to the Nymph, who have obviously found a way to survive – Persephone and Slightly Foxed to mention two. Why? Because they sell primarily via subscription. So they avoid high discounts and enjoy guaranteed sales.

 

We have a subscription option too on our website but we haven’t advertised it much. I was confident that admirers would join Peirene’s club without overt encouragement. In the next few months Peirene, Maddy and I will need to be at our persuasive best.

Lit & Glam

Sunday, May 15th, 2011

 

I have a friend who hates readings and refuses to attend the Peirene Salons. Unfortunate for him, he is on the Peirene mailing list andhelen therefore receives automatically every three months an invitation to the forthcoming Peirene Soiree. When the last invitation fell into his inbox, his patience must have reached its limit. “I’d love to see you,” he wrote back. “But not like this, honestly. Readings of any kind are my special nightmare. I’d rather watch the author get beheaded, even though I imagine he’s a very nice and talented man.”

 

I can understand my friend’s adverse reaction to readings, although I wouldn’t go as far as wanting to watch the beheading of a poor author. I, too, find many readings and literary events dead boring. For professional reasons I go to a fair amount, but mostly I wouldn’t dream of going if I were looking for a good night out. That’s a real shame because I do believe lit and show biz make a wonderful combo.

 

So why is it so difficult to find? In my view there are a number of factors. Firstly the venue. Readings are often held in book shops and lecture theatres. Frankly I prefer a more night-outy ambience, a pub or a club for example. Secondly, the curation: an event needs a theme. Especially if there is more than one author, the event needs a hook, an irresistible must-hear factor. Thirdly, I like a bit of glamour, a bit of theatre, a bit of show from all the participants. I’d like to be entertained. And fourthly, it shouldn’t be too long. After all it’s a night out, and part of the evening is about hanging out with my friends.

 

Truth to tell, I sometimes wish I’d be a running a café-theatre and not a publishing house. I imagine myself wearing sparkling evening dresses introducing with a husky voice at the mike a string of fabulous jazz musicians, while some guests chat at the bar and others sit mesmerized at their tables. Smoking would be allowed.

 

So, I can’t blame my friend for refusing to come to the Peirene Salons. Even though  I like to claim a Peirene Salon could cure him of his traumatic past reading experiences. And in particular this next one: I am contemplating adding an extra entertainment bonus: the reading might take place under the moonlight out in the garden. The ultimate summer party. And may what come, shine or rain, rest assured, I will be wearing my high heels.

In Vino Veritas

Sunday, February 27th, 2011

 

We held our 8th Salon last night. 55 guests, 29 bottles of wine, 10 bottles of beer and 1.5 bottles of whisky drunk. 5.5kg of potato salad, 4kg ofwine cheese, a few kilos of grapes, 10 baguettes, two and a half cakes consumed. 39 books sold. What’s more, at midnight was my birthday. 15 guests sang me a birthday song. One gave me a beautiful bunch of flowers, another Nemesis by Philip Roth. Even my 16-year-old daughter this morning confirmed that there had been a fantastic buzz around during the entire evening.

 

One explanation: The Salon has now acquired a substantial and sufficient amount of regular attendees, guests who know what to expect and feel at home and help to create a relaxed, inspiring atmosphere. Any newcomer breathes in that air when they step into the house.

 

Another explanation: The Peirene Salon received fantastic news last night: male angst and anxiety is on the out! No longer worth talking about! Hurray! An audible sigh of relief went through the crowd. Joy and happiness and good tidings were felt in every heart thereafter.

 

Who was the bringer of such good news? Matthias, David and Nicholas, the three stars of the evening. I had brought them together to talk about male woes and worries as depicted in their writings. They are sorry, they told me, that’s really not what their writing is about. The more they talked, however, the more they revealed. Matthias accepted that his entire novella was an heroic attempt to “exorcise a night-mare”. David talked movingly about the fact that his book was written with an emotional urgency after he knew he had seen his father for the last time. And Nick pointed out that his column in the New Statesman has autobiographical connotations. In short, many of us women perceived considerable quantities of interesting male angst on display. But we were far too polite to say so. And anyway, by the time we finished the 29th bottle of wine, these gender related differences in interpretation scarcely seemed to matter any longer.

 

The audience was thrilled and rushed to buy the books afterwards. The rest of the evening is history.

The Myth of the Big Fat Baddy

Monday, November 29th, 2010

 

Books consists of words. And words are symbols. And symbols, put in a narrative order, make myth. So no wonder then that the book world isgeography-fieldwork-photos-075 infested by myth. And one of the them asserts that Waterstone’s is a big fat baddy.

 

Last week I met two lovely French ladies. Hélène Fiamma and Josephine Seblon. They are the new crew in charge of literature at the Insitut Français. They arrived in this country a couple of months ago and realized that they need to understand the British book market before they can promote the cause of French Literature. So they are interviewing UK publishers.

 

Last week came Peirene’s turn. Soon the conversation turned to the difficulties of selling foreign fiction. I told them about my two discoveries of this year, one disillusioning, the other a wonderful surprise. The disillusion first: Independent bookshops. When I started with Peirene I assumed that the Indys would be our backbone, they would love the Nymph and sell her books. Some do – and indeed do it fantastically – but with a lot of shops we struggle. They don’t stock us, and if they stock us, they don’t reorder. They think we’re too risky. They prefer the safe bets, such as the Booker Shortlist. Moreover, most Indys nowadays order from the wholesaler, to whom I have to sell the books at a large discount.

 

Waterstone’s on the other hand, has emerged as a glorious surprise. Flagship shops stock, reorder and put us on display tables. And we heard recently that  a couple of them might sell the first three Peirene books together as a special Christmas gift bundle -  for the adventurous reader short of time. What’s more we don’t pay a penny for these promotions.  

 

My visitors expressed amazement. You are the first publisher to say this, they replied. All others point to Waterstone’s as the big baddy. I shrugged my shoulders: I know. But I really can’t agree.

 

So, who is deluded – me or the rest of the publishing world? Well – I can’t speak for the others – but let me be clear, it’s not me. I am relating facts.

 

I even got so enthusiastic about Waterstone’s that I invited their MD to the next Peirene Salon on the 11th of December. He can’t make it but I did receive a prompt, nice reply.

Belle of the Ball

Friday, May 14th, 2010

 

So, we held the 5th Peirene Salon last Saturday. Me nerves before hand were of course totally unnecessary. It all went smoothly, performers webite-home-142performed beautifully and guests enjoyed themselves. No drama, no story to tell. End of this blog entry. Were it not for the beauty competition. We introduced this new aspect of the literary Salon quite subtly, not everyone might have noticed.

 

 Who was the belle of the ball? The long list included Sarah, Suzy et moi. I am afraid non of us made it onto the short list. We were thrown out of the race early on by three delightful 15-year-old waitresses and a handsome 10-year-old door bouncer. But they didn’t win either. The competition was stiff. Madam The Potato Salad was impressive. As usual. A real contender. But but but ….. yes there were some tears … she too was beaten by … The Cheese. Perfect, mature and with an absolutely incomparable smell.

 

The Cheese was the star of the evening. Previous ones had been good. And to serve a big round 3kg Brie or Camembert or Vacherin is definitely a party trick I can recommend. Some chutney and grapes on the side and lots of baguette – it always goes down well. But this time the cheese was outstanding. As it’s often the case with real beauty and worth, it didn’t strike me immediately. I had bought it last Wednesday at the usual place, the fantastic cheese shop in Muswell Hill. I was told to leave it outside the fridge to ensure perfect condition for the party. And perfect it was! The smell hit you the moment you entered our house door. As a good Germanic Hausfrau, I became so embarrassed that I decided to put a note up at the door for arriving guests. I wanted to warn them but also to let them know – discreetly – that they shouldn’t blame my house-keeping for the smell.  

 

No one minded. I guess most couldn’t even smell anything by the time 40 people were cramped into our kitchen. But almost all commented while they were eating or, at the latest, when they said goodbye. And some stayed much longer than intended as they couldn’t tear themselves away from the cheese.

 

Sadly, stardom doesn’t last long. Your reach the zenith, glow for a moment or two and then puff – it’s all gone. That’s what happened to the cheese, too. It’s all eaten and long digested, I don’t think we will ever have such cheesy perfection again. But please come along to our next show, Madam The Potato Salad is quite perturbed. She does not like to be so blatantly pushed into second place. Her come-back will surely be awe inspiring, intended to take the London literary scene by storm.