Bridges to Cross

August 2nd, 2011

 

Last Tuesday the Booker prize long-list 2011 was announced. When Peirene turned up at work on Wednesday morning I asked her what shehan_crossing thought of the long-list.

“I have better things to do than look at that long-list. I am not interested in the Booker,” she replied. “It’s only for English-language novels anyway.”

“True,” I agreed. “But still, have a look.” I sent her the link. She scanned it quickly.

“I haven’t read any of the books.” She said with defiance in her voice. “You know I have real issues with these big prizes. Bread and circuses for the mass market. All so predictable.”

“I haven’t read any of them either. But you don’t have to. Just look at the list again, something really exciting is happening this year.”

Peirene stared at her screen again. Then the coin finally dropped.

“Wow! Nine of the thirteen titles are published by independent publishers.” She exclaimed. “Canongate, Faber, Serpent’s Tail, Granta – I know. Our friends from Oneworld – fantastic. But who are Seren Books and Sandstone Press? I’ve never heard of them.”

 “There are tiny presses, just like us.  I had to google them,” I admitted.

“That is brilliant.” Peirene was suddenly excited.

“Perhaps the tide is turning. Perhaps people are wanting more diverse reading experiences than the big publishing houses can offer – and if so, our books will soon be flying from the shelves.”

 

Peirene has been a bit down on our books recently. “I love my books,” she told me only at the beginning of the week. “But we have to hand-pick every single reader. At least that’s what it feels like to me. And there is a limit how much we can do. After all a day only has 24 hours. We have not yet managed to get a Peirene avalanche rolling.” I reminded her that we’ve only been going for 15 months. A reputation takes time to spread.

 

Since Wednesday, however, all her woes and worries seem to have vanished. She is now even ready to take on World Book Night. The Nymph has been scheming and is encouraging readers on twitter and facebook to vote for Beside the Sea as one of their 10 top choices.

“ I thought you didn’t like World Book Night?” I asked her, slightly astonished by her change of heart.

“If the Booker is changing tune, maybe World Book Night might be too.”

“And what if Beside the Sea is chosen? We can’t possibly afford to print 40 000 copies and give them away for free!”

“Let us get to the bridge first. Then we will think of how to cross it.”

I like the Nymph’s newly-found go-and-get-it attitude. And I’d be thrilled to get to the WBN bridge. I am just a little terrified how to cross to the other side.  

Heavenly Family Parties

July 26th, 2011

 

I am the daughter-in-law from heaven, only matched by my sister-in-law who is also a daughter-in-law from heaven. My mother-in-lawraphael_angel_stickers-p217607136410911262qjcl_400 should consider herself one lucky woman.

 

We have spent the last four consecutive weekends with our husbands’ family. Generally in a good humour. My mother-in-law has two sons: my husband and his brother. At the beginning of this month,  the other side of the family – complete with their three children -  came over from Australia. This was considered a perfect opportunity to organise three huge parties. One for the relatives from my husband’s father side (40 people), one for my mother-in-law’s closest friends (70 people) and one for my husband’s mother’s side (50 people). We were expected to turn up to all of them. In addition, mother-in-law, brother-in-law plus family and my husband, children and I spent a week in a rented cottage on a Scottish island.

 

We are still alive. No blood spilled. Indeed overall we had rather a nice time. The weather on Islay was bliss, we swam in the sea and went for long walks and indulged in Whisky tastings. At the family parties we talked to people we hadn’t seen for a year, were introduced to new babies and played games involving three generations.

 

But I have to admit by last Saturday I had enough. “Your mother really didn’t think that through,” I told my husband as we were heading to the final family party of the summer. “You have never spent such a long time with my parents, have you?” and  got in such a strop that I made him park the car while I calmed down in a café. When we eventually arrived at the party and people praised the ham I had cooked the previous evening - the stress evaporated. After all I hardly ever receive such wonderful cooking compliments from my children.

 

Peirene, too, has decided she likes family parties. Initially she wasn’t sure at all. “Extended families make me feel claustrophobic,“ she moaned. Then she realized that my mother-in-law is spreading the Peirene word. Her eldest sister who lives in America has read the books and orders them regularly to give to friends. The brother-in-law is taking Tomorrow Pamplona and Maybe This Time to Australia and a number of elderly ladies and gentlemen from Berkshire and Hampshire have now ventured into reading foreign lit.

 

So, I guess my sister-in-law and I aren’t the only ones who have a place in heaven. My mother-in-law deserves a seat there too. However, no more family parties – at least this year.  

The Braun Connection

July 9th, 2011

 

We had our first ever company party last night. The core people, who built  Peirene Press, came to dinner. imagescafenzyi

 

Tom Elsner, the webmaster. He runs his own company, Bureau for Visual Affairs. He was there at the very beginning. After I registered the company, I knew I needed a website, as a sign to the world that Peirene existed. Tom invented the logo and created a publisher’s website without a single book in the catalogue.

 

Sacha Davison Lunt, the designer. I wanted a strong branding for Peirene. But had no idea what it was supposed to look like. Tom recommended Sacha. I haven’t looked back since. She understands how to combine quality and elegance with individuality and has created a beautiful image for Peirene.

 

Margaret Bluman, my contracts advisor. For 30 years, Margaret was director of contracts at Penguin. She retired two years ago and took a shine to Peirene. Thanks to her infallible advice my negotiation skills have improved and our contracts have become fool-proof.

 

Maddy Pickard, Peirene’s marketing director. Maddy came on board a year ago. Her enthusiasm, professionalism and dedication have ensured the Peirene Salon funding from The Wine Society and our 2012 grant from the Arts Council England. She manages to sell books in places where other publishers rarely tread - places such as twitter.

 

The party also included Sacha’s and my husbands and Maddy’s boyfriend. The Nymph wasn’t there. A few days ago she discovered the Book Barge, a floating independent bookshop that travels the English canals and rivers. At the moment the Barge is mooring in London and has taken our books on board. The Nymph is thrilled. She texted me an hour before the dinner: “Sorry will have to cancel tonight. Can’t tear myself  away from the Barge.”

After all, water is her natural environment.

 

 Soon the wine and conversation flowed. Maddy described our successful Peirene Experience event at the Bookshelf designer Vitsoe on Monday. I backed up the story by adding  that they had called me a couple of days later, ordering our 3 book set of the Female Voice to give as a birthday present to Dieter Rams wife. That was the moment, Sacha suddenly stared at me from across the table.

“Oh! I am going to cry!” she gasped. I must have looked at her in total bewilderment, because she then asked, slightly incredulously: “Don’t you know who Dieter Rams is?”

“He designed the shelves for Vitsoe,” I said, shrugging my shoulders.

“He is THE industrial designer of the 20th century,” Tom informed me. “Coffee makers, calculators, record players, the Braun alarm clock, so much is influenced by him.”

Sacha had a proud glow on her face for the rest of the evening.

 

P.S I will take a week’s holiday and be back with the next update on Peirene Drama in two weeks time.

How to court a Lady (-Publisher)

July 4th, 2011

 

Every now and again, I wonder about the courting techniques of men. And of male writers in particular. work_1415961_1_flat550x550075f_courting-peacock

 

As we all know, courting is about pretence. It’s a game. And I like that game – if it is played well.

 

I am sometimes approached by writers directly – always men, never women. And frankly in most cases, I’d like to have a word with their mothers. Apparently they have never taught their sons the art of gallantry.

 

So, because their mothers didn’t do the job well enough, may I point out some of the fundamental principles of courtship.

 

The most important rule: If you try to chat up a woman, look her into the eye and not straight passed her. And if the lady is a publisher, that means look at her website and find out what she publishes. Then, ideally offer her what she wants. If, however, you haven’t got what she wants but you still want to try your luck, take her rebuff in a light hearted spirit. In that way she might at least keep a pleasant memory of you.

 

If she fails to reply, be patient. Under no circumstances, resend your email every other day. Generally she tries to respond to every email but if you’re email is the third or fourth in the day offering her a 500-page novel, while she is only interested in novellas, please forgive any delays. If you then ring her, be prepared for a polite but firm “No, thank you.” To which you ought to reply with a nice, cheery good-buy and “hopefully our paths will cross one day”. Don’t put down the phone in a huff.  Also, do try to avoid  ringing her on weekends. Her husband might answer and will tell you that he is only the publisher’s husband and can not decide what is published and what not. Furthermore, don’t feel obliged to write letters to her husband requesting that he put in a good word with his wife. The husband always shows such letters to his wife. And the wife is not impressed.

 

 

I am now letting you into a secret – a secret I will tell my son in due time: Women are simple creatures. Give them exactly what they want, wrapped up nicely with lots of compliments – and yes, most women do know what they want . Better still, if the lady is a publisher she tends to announce what she wants on her website. Read carefully, respond well - and you will be a happy man.

Battle Glory

June 28th, 2011

 

A mighty roar hung in the air. From the North the fierce Scouse tribe came marching, banging their metal shields, hungry for revenge. Fromviking_onboard the Southern seas the Greek gods arrived, swift on their feet, hurling thunder and lightening above their heads. They came face-to-face in Bloomsbury Square. The battle was mighty. And the deeds of its heroes will be remembered till eternity.

 

Actually this battle really happened. Last week. And since we live in the 21st century, here is the twitter account of the historic event.

 

I have to confess it all started with a tweet I posted on the 20th of June. I wrote the tweet in total innocence, of course:

Sad joys of a small publisher:Meike’s over the moon, Peirene fb just hit 702 likers & has left @QuercusBooks in numbers of fb likers behind

 

To which the guys from Quercus replied:

Don’t cross me @PeirenePress! http://t.co/B15wCQZ has 701 likers, so I just need to phone me Dad!

 

But they didn’t reckon with the Peirene Ladies

@QuercusBooks try us! we’re 3 Peirene Ladies in office today, 4 incl the Nymph, so lots of dads & uncles & brothers & greek gods to call upon

 

Soon the Scouse tribe was advancing:

@PeirenePress I shall invoke the Scouse nation. And we shall triumph!

 

… and the Greek gods called upon:

@QuercusBooks oooh, the ancient Greek world shall rise again and hurry to the defence of the Peirene Ladies

 

A few tweets later, the Liverpudlian war cry was heard:

Big shout to @PeirenePress for being such good sports… Lots of love from Quercus Towers. Now, back to the rivalry: we will crush you!

 

… and for a while it was looking good for the tribe from the North. They acquired 18 new facebook friends that afternoon:

@QuercusBooks The Peirene ladies are shrieking, you’re ahead again. Boo. Can’t decide wtr to sulk or to bribe you to tell me your secret.

 

But a couple of hours later, Peirene triumphed:

@QuercusBooks Do we have you running scared,my lovelies? You wdn’t be frightened of little old us wd you? Our fb fans are better than yours!

 

It was such fun. And truth to tell, the twitter guys from Quercus and the Peirene Ladies are friends. When we meet up at conferences or for a drink, we talk to each other very amicably. Very civilized.

 

P.S: The latest facebook score: 724-766. I can’t possible say for whom. That would be unfair and not very professional (but actually…)

Sparkling News

June 20th, 2011

 

We have received some fantastic news: Peirene Press has been awarded a major grant from the Arts Council England for our 2012 series of the Small Epic. Needless to say, the Peirene Ladies are thrilled.e6_1

 

We all reacted to the news in our own ways, mind. Maddy couldn’t breathe and had to sit down. I had tears in my eyes and a couple even ran down my cheeks. The Nymph sent me an email from across the room: “I’m taking the afternoon off. I need to go shopping. I assume that a pay-rise is imminent.”

 

After the initial shock had subsided, Maddy and I planned a couple of parties. The two of us will have a ladies’ night out in two weeks time, and in three weeks there will be a dinner for all the Peirene People. The Nymph, Maddy and I  will be joined by Peirene’s designer Sacha, Peirene’s webmaster Tom, Peirene’s contract advisor Margaret, plus our partners and spouses. And then in July we will be running a celebration competition on twitter and facebook. I can’t yet reveal the prize, but I can promise that much – it will be something better than a book or bag.

 

Once the party planning was done,  I had to break some bad news to Peirene: the grant does not cover the salary demands of an ancient Greek nymph. And if anyone deserved a pay-rise then it would be Maddy, who is responsible for submitting the beautifully thought-through funding application in the first place.

 

“I’m your inspiration. How can you not value me?” The Nymph dissolved in tears. I was slightly taken aback by her full-on drama queen act. Surely she must have guessed that her chances for a pay-rise were slim. Nevertheless, I put the arm around her.

“I do value you. But it is a value that can not be assessed in money terms.”

“In order to inspire you I need to look good. I need nice dresses, I need to do my nails, my hair – the lot. All of this costs money.”

“Well, than you need to sell more books.”

“You’re obsessed with selling books. I’m in the book business for artistic and creative reasons. Selling books is so commercial.”

 “We need to sell books so we can publish more wonderful books. You know that. It’s simple. And what’s more, we are good at it. We get people to buy and read our books who never read foreign fiction. The Arts Council recognized it and that’s why they are supporting us. So stop behaving like a spoiled princess.”

 

For a moment Peirene looked at me in silent astonishment. Then the sparkle returned to her eye.

“Fair enough. So, no new dresses until we have sold some more books.” She shrugged her shoulder. “I can live with that. But only if I can  come with you and Maddy to your Ladies’ night out.”

So that’s what had been bothering her – my poor Nymph  felt excluded. I smiled at her.

“Of course you can come. We can’t toast Peirene without you.”

Song of Praise

June 13th, 2011

 

We held our 9th Salon last Saturday. I was thrilled by our guests. Of course our guests are always special, but this time the Nymph and I wereimagescaqsmiu3 especially flattered. We didn’t know most of the audience. They had read the Peirene books, signed up on our mailing list and then booked a ticket for the Salon. And many came from far away. There was the lovely couple from Ealing who had picked up Beside the Sea and then Stone in Landslide in a bookshop. Then there was the lady from Oxford who has already bought 15 or 16 Peirene books. Then one of our twitter followers, a self-confessed reader of 19th Century novels. And another young lady, who has now been to two salons each time with four (different) friends in tow. And finally an American writer who said that for three years she’d been looking for a salon like this and now she had finally found it.   

 

By the time most – but not all – the guests had left the whiskey bottle appeared on the table, Peirene was so happy that she decided to drink two whiskies rather than the one she knows she can cope with. Well, what can I say? She suffered the next day. And I spent all Sunday holding her hand and stroking her head.

 

That would have been fine on any other Sunday. Except yesterday we were busy. In the morning I was suppose to tidy up the party and in the afternoon I should have taken over from Maddy who was manning Peirene’s Roaming Store in Lauderdale House. Not to mention washing the family laundry and cooking a meal.

 

I rang Maddy in the morning. Without hesitation she took over my shift too. By the time I could finally leave the Nymph’s bed in the evening, the house had been beautifully cleaned by my husband and children. Frankly I am overflowing with love for all of them at the moment. If a party is made by its guests, a business is made by the enthusiasm and dedication of its employees and the family who supports it.

 

“So you are praising everybody except me?” Peirene is looking over my shoulder. She clearly has recovered.

“Well, for what would you like to be praised?”

“For being your alibi. After all it wasn’t me who had a bit too much to drink, was it?!”

Ok, I have to admit The Nymph is right. And let me now praise her for being such a lovely (near) fictional character in my blog.   

English Summer Heat

June 5th, 2011

 

Thanks to Peirene the British book market has been enriched over the last 18 months by the following:geography-fieldwork-photos-098

- a narrative about the dark side of motherhood

- a classic love story set in the mountain

- an analysis of war-time society told in a single sentence

- a clever, well-crafted, psychological mystery

 

All of these books are best-sellers in their own countries, and some, like No 1, Beside the Sea, and No 2, Stone in a Landslide, have become bestsellers across continental Europe.

 

But I have to admit none of them sound like the fool-proof bestseller material for the insular English market. And sure enough none of them has yet hit sales figures in the tens of thousands.

 

However this is about to change – if you trust Maddy and myself. We unanimously believe that we have a true English best-seller at our hands.

 

Or, to put it more realistically: Peirene No 5, Tomorrow Pamplona by Dutch author Jan van Mersbergen, represents our best shot yet for a best-sellerdom. The book will be released this week.

 

Here is a list of evidence to support our claim:

- suspense and tension: features a protagonist with a mysterious past

- sex: three fab sex scenes – do I need to say more?

- violence: after all one of the protagonists is a boxer

- value for money: 189 gages, it can’t get much thicker than that in the Peirene “less than 200 page” world.

 

In addition – and as a little extra so to speak -  Tomorrow Pamplona is a fantastic book about men and masculinity - their aggressions, their anxieties and their longing for intimacy.

 

And all of the above of course without compromising literary quality. The narrative rhythm and sparse style reflects and compliments the subject matter beautifully.

 

The Peirene Ladies are convinced Tomorrow Pamplona will add heat to the English summer.

 

The Nymph herself, however, has some doubts. “And what if everybody is going abroad for some sun and fun? They won’t need juicy stories to spice up their lives. They’ll experience it themselves.”

 

Peirene may be worried but I, for once, am not. “Luckily for us, we live on an island.” I calm her down. “Everyone heading south has to take a plane or ship. And there is nothing better than a two-hour book to ease the boredom of travel.”

Road to Happiness

May 27th, 2011

 

Every company needs a facebook page. Apparently. That’s what they tell  you at publishing conference. So a year ago I sat up the Peireneimagescai7pys9 facebook  page and posted each new book review up on the wall.

 

By August we had 93 followers. In December we had 93 followers. End of February we still had 93 followers. And to be utterly honest, 60 of those 93 were my own personal facebook friends.

 

The problem with a company facebook page is obvious. You can’t send out friend requests. You just have to sit and wait until someone comes and likes you.

 

Or that’s at least what I thought. And whenever I clicked on other publishers sites I felt reassured. Most of them have a minute number of likers in comparison to their company size. Moreover, their figures stagnate just like Peirene’s. I concluded that facebook is just not made for publishers.

 

But the Nymph was unhappy.

 

“Your heart is not in our facebook page,” she’d whine every now and again.

“No, of course not” I’d fire back. “I really have better things to do than worry about facebook. We have a page, I try to update it as often as possible, if people want to find us they can. Voila, job done. Nothing else I can do. It’s out of my control.”

“Well, I feel a bit ashamed for you,” she replied calmly. “We’ve just won the IPG award with special reference to our modern marketing and you’re now telling me you can’t be bothered about social networking. I think we should give the award back.”

 

That stung and she had me where she wanted.

 

For months I had hoped that our page would miraculously develop a momentum of its own, that someone would come and discover it and then spread the word. It didn’t happen. Because there was nothing to discover. It was a dead boring site. And even if the site had been as sparkling as a princess, sitting sulkily in a lonely facebook corner does not persuade a prince to fall on his knee.

 

I decided to address the issue. We sorted out our welcome page, Maddy is running some ads and I am paying more attention to the content. News, reviews, quizzes and features in words, pictures and films. An online Peirene Magazine.

 

Over the last six weeks we have gained an average of 5-10 followers a day. We are now up to 540. An increase of 400% in the last month and a half.

 

Peirene is still unhappy though. But now for a different reason.

 

“You’ve become a total facebook nerd,” she is complaining. “It’s sad to watch how happy five new likers can make you. And ten new daily likers seem to send you over the moon.”

 

She is right. I never would have guessed what bliss and joy facebook has in store for me.  Already  I can’t wait to organise an extra special giveaway quiz when we have hit a 1000 likers. It will be a wonderful day.

Small Publisher versus the Elements

May 22nd, 2011

 

This morning Peirene woke me up at 5am. ship_storm

“It’s raining,” she said.

“I know,” I replied. I had already been lying awake for a few minutes, listening to the rain.

“Did it ever occur to you that it could rain today?” she asked.

“No,” I replied honestly. “However, I did consider that sun wouldn’t be good either. It’d bleach our books.”

 

A few weeks ago I had booked a stall place for our Roaming Store at the YMCA festival in a nearby park. But only this morning  did it cross my mind that I hadn’t thought through this excursion properly. So far we have set up our stall at indoor fairs and markets. This would be the first time outdoors. I had borrowed a foldable table from a neighbour. But I never thought about a Gazebo to protect the books from the elements.

 

By 7am the rain had stopped and blue sky was showing, so I decided to go ahead with my plan. I took our patio umbrella to provide some genteel shade.

 

But I hadn’t reckoned with the wind and before I arrived at the park, it didn’t feel that strong. However, inside the park it howled at gale force. It was futile to even attempt to open the umbrella. And soon tablecloth and books and catalogues and bags and books marks and salon flyers flew off the table and scattered across the park.  I spent the next fifteen minutes gathering them from the trees. I should have packed up then and there. But I was convinced I would meet the right crowd of interested book-lovers. So I sellotaped as much to the table as possible, including one copy of each title. The rest of the books I put back into the trolley.

 

“This does not look very elegant or impressive.” Peirene stated. I threw her a dismissive glance. She had sat in a café and had only just appeared at my side. “In fact, no one can tell that we are selling books. It rather looks as if we are trying to sign people up for some petition or other. I am not sure we are giving out the right vibes.”

 

I didn’t want to admit that she had a point. And the first couple of hours business went ok. People stopped to talk, I sold some books. Then the rain cloud arrived. Everything, including me and Peirene, was soaked in seconds.

 

“Can we go now?” Peirene asked. I shook my head. The sun was shining again, the wind blowing, everything – including ourselves - would dry soon. “Well, I am off.” Peirene replied. “The stall has become a disgrace and both of us look like drowned kittens. I am a glamorous Greek nymph and don’t want to be associated with this.” I watched her heading towards the park gates with her head held high.

 

No one else approached our stall. After another couple of hours I finally packed up. Luckily no one minded that I left early.

 

I usually love to sleep with the window open, even in winter. And I love the sound of wind. But tonight I, I think, I will keep the window shut.