PeiShoStoMo

October 30th, 2011

November is NaNoWriMo – National Novel Writing Month. An American idea, the website encourages people to write a 50,000 wordgeography-fieldwork-photos-1531 novel within a month - 1500 words each day, for 30 days. Now in its 13th year, this initiative has grown into a global online success story. Last year there were 200,500 participants and 37, 500 winners who made it to the 50,000 word-finishing line.

The Nymph, however, has her reservations.

“Oh dear, oh dear!” She shook her head in dismay. “What about structure, characterization, careful plotting, fine-tuning the language.  50,000 words in a month - I call this diary writing, not a novel.

“Some will agree with you. I personally think it’s a lovely idea. I believe many use NaNoWriMo to help them overcome their initial block. The few who will become writers know that this is only the beginning of a long road.” I suggested.

“OK, then don’t call it Novel Writing – at least be honest and call it Word Production month or something.

We left the conversation there. But a few days later Peirene called an emergency meeting, insisting on the presence of the entire company – Maddy, intern Andrew and I. A matter of utmost urgency had arisen.

“As an ancient Greek Nymph I have the obligation to save the modern world from open-ended texts,” she announced. “I therefore have thought of an initiative that will encourage finished works of art.” She paused for a moment and then pronounced: “PeiShoStoMo.”

Maddy and I looked at each puzzled, while Peirene explained that during Peirene Short Story Month the Nymph will personally encourage people to write a 900 word short story. “30 words a day for 30 days,” she explained. “That is much more realistic and will leave time to polish the story until it shines like a true gem. Then we will choose the best three stories, publish them on our website and announce the winners in our newsletter which goes to Peirene readers world-wide not to mention the entire British press.”

Maddy, Andrew and I were impressed with the Nymph’s suggestion. After all we too prefer short fiction to overwritten novels. We immediately got down to work. We set up a webpage for a Peirene Short Story Competition. We sent information to creative writing courses in the UK and US. A twitter and facebook campaign is about to be launched. Then we arrived at the final hurdle. The judges.

“What do you mean; Judges?! “Peirene exclaimed indignantly. “I am going to be the sole judge.” We had a long discussion and finally concluded that the judges should represent a cross section of the modern book world – a writer, a publisher, a bookseller. However, the Nymph will serve as a close advisor.

Peirene is now counting the hours till Tuesday, the 1st of November, when NaNoWriMo and our short story competition will kick off. “And if the entries are stunningly good, we could publish them as a Peirene book,” she’s already musing. It’s true, if we were to discover a future Nobel Prize winner, I, too, would be proud of my Nymph. But let’s first wait and see, what comes our way.

Inspiring Lunch

October 22nd, 2011

Running a small publishing house can be a lonely business. On a bad day authorslunch-boxdon’t want to cooperate, translators react with fury to my edits and foreign rights departments treat me as if I can’t add up. And when the Nymph decides to lie on the sofa, weeping bitter tears and threatening to pack her suitcases, then I too feel like packing my suitcases.

That’s on a bad day. But then there are other days when I realize how incredibly lucky I am in running Peirene.

A few months ago the author Sarah Lapido Manyika introduced me to her Nigerian publisher Bibi Bakare-Yusuf of Cassava Republic Press. Initially I didn’t understand why. Cassava does not publish European lit and I don’t publish books by African writers. Anyway last week we met for lunch.

We talked about our books, exchanged anecdotes and then traded marketing ideas. Although Cassava and Peirene publish different books, there are many similarities in Bibi’s and my publishing approach. We both set up our own company. We choose the texts carefully and work to perfect them. We both view publishing as a cultural responsibility and not just as a money spinning venture. And she, like me, is willing if necessary to hand-sell each and every copy.

As I walked to the tube station after the lunch, loneliness had evaporated. I had met a kindred publisher. Back at headquarters, the Nymph though was still lying on the sofa with a wet flannel across her forehead. She opened one eye when I came in.

“You’re looking cheery,” she said.

“I had a fabulous lunch.” I replied

“Where did you go?”

“It was because of the company not the place.” I was no longer in the mood to share her misery. “You are a very lucky Nymph, Peirene. It’s time you understand this. We’ve set up an exciting publishing house. There will always be people who won’t appreciate it. Get up from the sofa and let’s find the ones who do.

Peirene was so taken aback by my brisk words that she set up straight away and returned to her desk. She hasn’t moaned since.

The Dishwasher Test

October 17th, 2011

Peirene interns are intelligent, motivated individuals before they even startgeography-fieldwork-photos-144working with us. However, by the time they finish interning here, they have developed a set of unique skills, I am sure any future employer would be thrilled to have.

So how do the Peirene ladies train them up?

Not everyone who applies receives an interview. And not everyone who is interviewed obtains a place.

It’s a careful selection process. After all, the intern has to satisfy all three Peirene ladies. The Nymph wants spark. Maddy is looking for the ability to conceive of literature as a marketable product. And I’m searching for signs of initiative and thinking outside the box.

Furthermore, we do not offer:

Photocopying experience: I like to do this myself because it gives me a break from intellectually more demanding work.

Tea making experience: Maddy likes to do that, for same reason as I like photocopying.

Spoon feeding: We assume that by the time people have reached their early twenties, they are able to eat with knife and fork.

And this is the exposure we provide:

Transferral of skills: How to use skills learned at school and university in a work environment and employ them to use tangible results.

Development of projects: We encourage our interns to deliver projects of lasting impact. Will, our first intern, set up the Novella page, Alex (our second intern) researched and approached gift shops to stock our books. Andrew, our current intern, is setting up the Peirene Nanowrimo writing competition for us.

Dishwasher loading: how to stack up a dishwasher in a most economical way.

This last point is unique to Peirene. And usually proves to be the biggest challenge for any intern.

The intern lunches with Maddy and me in the kitchen. We tend to have soup, bread and cheese. Afterwards the dishwasher is stacked. When in the evening I open the dishwasher I can see if it was done correctly. I strongly believe that if you know how to stack a dishwasher you are in control of your life and thoughts. I have learnt this wisdom from my mother. My children and husband have so far not succeeded. They load the dishwasher without any method. Our current intern Andrew, however, has great potential. He will be with Peirene until Christmas. By then he will be a master-loader of the dishwasher, a marketer of fine literature and a worthy candidate for the best jobs in publishing.

A Film Diva in the Making

October 11th, 2011

Red lipstick, blue eyeshadow, big bling earrings, blow-dried hair, sparkling frock.golden_eyes_makeup1 The works. That’s how Peirene turned up on Friday morning for work.

“Wow!” I exclaimed in honest admiration. “Do you have a rendez-vous tonight?”

“No, this morning.” She smiled at me.

“Oh, a breakfast date, how romantic.“ I couldn’t suppress a twinge of jealousy. After all, each morning for the last 16 years I’ve been sending off kids to school and therefore have not had much time for Champagne breakfasts. So I couldn’t resist my own internal killjoy. “You do know that it’s not your day off today and you will have to turn up to work again.”

“Don’t you worry, I will. It’s more business than romance anyway.”

“Oh, so who’s the lucky one?” I enquired, now very curious indeed.

“A film director.”

“That’s interesting,” I said. “I’m meeting a BBC film director this morning for coffee.”

“Well, that’s the man. I want to meet him too.” The Nymph replied.

For a couple of minutes I kept quiet, concentrating on the work on my screen while trying to figure out how to best handle this situation.

Two weeks ago a BBC film director contacted me. He had seen our catalogue and was intrigued by the books. He wanted to have a chat.

Eventually I lifted my head and said to the Nymph: “I would prefer you to stay here. I’m not sure I should come to a first meeting with a film diva in tow.”

“But…” She looked at me, her lower lip already quivering, “…I’ve already chosen the roles for myself. He’s interested in No 4-8 isn’t he?” I nodded. “In No 4, Next World Novella, I like to be a mermaid luring visitors across the lake into the next world. In No 5, Tomorrow Pamplona, I would like to play the lovely old lady who swims in the river. In Maybe This Time, I will take the part of the girl who is having such fun jumping around in the water. In The Brothers, I shall be a lovely frozen water fountain in the middle of the farmhouse’s snowed-in courtyard. And in The Murder of Halland I will dress up as an apparition on the glittering fjords.”

Peirene and I struck a deal. I promised to stress the nymph’s many qualities, including acting, during the meeting. But in return she had to stay in the office.

The film director and I had a good meeting. He’s looking forward to reading five Peirene books.

“And? When is he going to send my acting contract?” Peirene asked the moment I walked into the door.

“I hinted at your enthusiasm,” I reassured her. “But it’s early days, many elements first have to fall into place before the cameras start rolling.”

Peirene was not thrilled with this reply. However, to her credit, she has decided not to waste idle time and has now signed up for an evening acting class. “I’m surely improving my chances. After all there aren’t many nymphs with a qualification in acting.”

Lessons from a Gerbil

October 2nd, 2011

Lesson No 1geography-fieldwork-photos-139

I am not an animal lover. And I’ve always maintained that a husband and two children are enough living creatures to look after in my life. This has been my standpoint for many years. I made that clear. I thought.

I didn’t reckon with my son. He loves animals. For eleven years I ignored his innermost desires. Then I agreed to goldfish. So six months ago Chunky and Boxer moved in. First Chunky died, then Boxer. They were replaced by Shadow and Tiger. Tiger lasted a few weeks before he decided to leave for the Happy Hunting Grounds, followed shortly afterwards by Shadow. We now have four goldfish buried in our back garden.  It’s been a traumatic few months. The death of goldfish no 1 left me pretty untouched. But by the time we said good-bye to No 3, I, too felt the loss.

Last Friday was my son’s birthday. We now have two new tenants. Kevin, a black gerbil and Stuart his light grey friend. Can’t say I love them yet. And indeed I might never do. As I was lying in bed last night I thought of these gerbils in my son’s room and that if they ever managed to escape they’d probably eat their way through all our clothes, towels and sheets. My only consolation: my son’s happiness. He kept repeating to his dad his delighted amazement “I can’t believe I own two proper animals”. I was of course touched and  secretly I am preparing myself for a change of attitude towards Kevin and Stuart. Although I can’t yet admit to it fully out loud.

Lesson No 2

Keen followers of Peirene might have noticed that we are changing our business strategy and our approach to selling the books. Via the subscription model. If you like Peirene books, then please subscribe – as if we were a magazine. For £25 you will receive three books of world-class literature in excellent, beautiful translations directly delivered to your door plus 40% discount for you and a guest at all the Peirene events. Each book you can read in an evening. Three inspiring evenings for £25 only. I don’t think you’ll find a cheaper option. But of course I am aware, what I am asking readers to do is to change the way they think about book buying. I assume for many it’s a change on the same scale as allowing pets into the house.

“You needed eleven and a half years for that change to set in.” Peirene points out matter-of-factly.

“Exactly, there is hope.  I am scared of any animals you care to mention – dogs, horses, cows. If I can invite gerbils into my house surely others will welcome three beautiful books bought through subscription. “

World Class Composers, International Fashion & Peirene

September 25th, 2011

I am delighted to announce that Peirene has decided to stay in this country. You6a00d83451b01369e201543432c7ad970c might remember that last week she was about to pack her suitcase and head back to her ancient Greek home turf. Well, there is no more talk of that.

The week didn’t start off well, mind. On Monday we received an email from Notes & Letters festival at Kings Place in London. Our author Alois Hotschnig will appear there on the 9th of October with the composer Thomas Larcher. Larcher is a world-renowned Austrian concert pianist and composer. His latest concerto premiered at the Proms in August and Alois and Thomas have collaborated on a piece for soprano and orchestra. Two amazing, creative and intellectual heavy-weights. The email on Monday informed us that the event has spare tickets - while the Saturday event with Will Self has nearly sold out.

“I just don’t believe it.” Peirene was hyper-ventilating, fanning herself frantically with one of our catalogues. “Will Self is everywhere, appearing at every street corner. He can’t possibly say something new each time. Why on earth are people flogging to see him and ignoring our creative geniuses, including a modern day Mahler. I just don’t believe it.”

On Tuesday and Wednesday the Nymph’s attitude deteriorated. I forwarded to her a couple of thank you emails for our last salon. I thought they might cheer her up. Far from it.

“Here we go again!” She was leaning back in her chair, rolling her eyes at the ceiling.“People are always amazed at the extremely high standard of our Salon events. Dah! Don’t they ever stop to think why? We bring to them world class writers. They have things to say, know how to write, how to think, how to entertain an audience. Our first-class events aren’t accidents.”

For most of the week, I tried to ignore her spiteful comments. But when I walked into the office on Friday morning and heard her exclaim:   “Oh my God!” I was about to threaten deportation to ancient Greece when she looked at me with a huge smile. “Look at this!” She pointed at the computer.

The fashion illustrator Badaude had been asked to design a series of posters for the US online fashion retailer 203040. The poster shows an ultra-sophisticated young woman dressed in the latest style. The comment at the edge of the design indicates that the “London Girl” is on the way to…a Peirene Salon. Where else! Maddy and I had no idea about this advertising campaign. We’re thrilled and so, too, is the Nymph who believes she bears a strong resemblance to the figure in the picture.

Needless to say, Peirene’s mood and tune has changed. “I always knew that people eventually will recognize how hip and cool I am. The ultimate fashion icon really. And my books the ultimate fashion accessorize.”

In due time I shall drop a hint that it might be useful to take a lesson or two in the fine art of  English understatement. But for the moment I rather not disturb her good mood.

The Morning After

September 18th, 2011

 

“Meike, you are great at throwing parties. But I can’t live on love and air alone.”geography-fieldwork-photos-138

 

Peirene woke me up this morning at 7am. She hadn’t even knocked on my bedroom door. I opened my eyes with difficulty. After all we held the 10th Peirene Salon the previous evening and I didn’t go to bed until 2am.

 

“I appreciate that you have built a lovely community which lavishes adoration on me,” she stated. “Our guests last night really enjoyed themselves. But are you aware, we only sold three books?!”

 

I finally managed to open my eyes. The Nymph was fully dressed, even wearing her hat and coat.

 

“Where are you going?” I mumbled sleepily. “It’s seven o’clock on a Sunday morning.” I then noticed the suitcase in her hands. I sat up with a start.

 

“Peirene, what is the matter?”

“I’m going back to where I came from.” She replied calmly.

 

“I think we should have a chat.” I slipped on slacks and a T-Shirt and stumbled downstairs to the kitchen. Empty glasses and bottles and dirty plates everywhere. It surely had been a good party. I boiled the kettle and poured us a cup of coffee. The Nymph sat at the edge of the sofa, I sat down at the other end.

 

 “And the previous event we only sold three too,” she continued. “And the last couple of times at the Roaming Store we only sold four or five. Everybody says how inspiring I am, how interesting the books, how beautiful my looks. But no one puts their heart where their words are. Sooner or later you will send me home anyway because you won’t be able to sustain me. So I might as well go now of my own free will.”  Tears were pouring down her cheeks.  I moved closer and put my arm around her shoulders.

 

“My poor Peirene. I think you are absolutely exhausted from last night.  This is not the moment to make decisions. Why don’t you take the day off. I’ll  clear up.  We’ll continue our chat tomorrow.” She shed a few more tears and then agreed to my plan.

 

The Nymph is right though. She has a growing number of admirers, but the majority adore her from afar. In many ways that is simply a reflection of what’s happening in the booktrade in general. For many publishers sales are down from last year. In addition, booksellers are asking for ever increasing discounts. However, there are small publishers, very similar to the Nymph, who have obviously found a way to survive – Persephone and Slightly Foxed to mention two. Why? Because they sell primarily via subscription. So they avoid high discounts and enjoy guaranteed sales.

 

We have a subscription option too on our website but we haven’t advertised it much. I was confident that admirers would join Peirene’s club without overt encouragement. In the next few months Peirene, Maddy and I will need to be at our persuasive best.

There and Back down Memory Lane

September 13th, 2011

 

This weekend I took a trip down memory lane. I flew back to Heide – the small town in the north of Germany where Igeography-fieldwork-photos-124 grew up. In May 1986 I did my Abitur (German A-level equivalent). The morning after the Leavers Ball, I caught a train, then a plane, spent a year in Israel and eventually ended up in London.

 

Of course I’ve been back to Heide many times over the last 25 years. My parents still live there. But most of my school colleagues I never saw again. Until last Saturday. Not everyone came to the 25 Year Reunion. Some couldn’t be contacted, other couldn’t come or didn’t want to. From the 60 people in our year, 30 turned up. Plus a few teachers too.

 

We met outside the school gates at 3pm. I recognized the teachers and some of my school colleagues immediately. Other, however, I just couldn’t place. They had to mention their names and I had to scrutinize their faces before the penny dropped. Looking at them, I realized that a quarter of a century had undeniably elapsed. With them - and therefore with me too.

 

We visited the school building, walked down once-familiar corridors and looked into our former class rooms. Afterwards we went to a restaurant. We exchanged notes on professions, marital status, number of kids. We compared memories. And then conversations developed. By midnight the 25 years had disappeared. The faces, voices and mannerism of the middle aged people had found their teenage matches in my mind. Memory and present reality reconciled into a coherent picture. No one had actually changed beyond recognition. And although I couldn’t have precisely guessed in advance the facts of everyone’s lives, they all made sense and formed a unified narrative when revealed.

 

For example, there is the TV presenter who also doubles as a Nia dance teacher – as a teenager she gave solo dance performances in front of the entire year. And there is the Art school teacher who has won the Hamburg Teacher of the Year award and also runs a fab little record label specializing in new Reggae releases on 45 Vinyls – for the Abitur celebrations he wheeled a VW Beetle car into the school and we signed our names with permanent marker onto the hood.

 

As for me, the reunion provided an unexpected opportunity to make sense of my life with Peirene. “You used to ask questions when no one else dared to put up their hands,” a former school colleague told me on Saturday. “Yes, for a teacher you sometimes proved quite a challenge as you didn’t let us off the hook with half-right explanations,” my ex-teacher added. I had forgotten these details of my former life. But I suddenly realized that it was totally logical to have ended up with an ancient Greek nymph who loves asking questions and doesn’t take “no” for an answer easily.

Finnish Rain Gutters & Other Goodies from Helsinki

September 4th, 2011

 

Last week I went to Helsinki for an internationvideo-20-0-00-00-01al editors week. The Finnish Literature Exchange invited 12 international editors to meet Finnish publishers.

 

I’ve never been to Helsinki before. Here is a list of highlights:

 

Finnish rain gutters: They are awe-inspiring, envy-making beauties. I live in a classical London Victorian terrace house with damp walls and flimsy rain gutters. The Finnish rain gutters, on the other hand, are massive.  Effective and efficient, they move tons of waters within seconds from roof-tops to drains. I was so impressed I even made a video of them.

 

A naked swim: Urjönkadun Uimahalli is a 1920s art deco public bath house with a beautifully clean 25 meter swimming pool and wood fired sauna. But best of all, in the Uimahalli  you swim, walk and talk  naked – men and women on alternate days. Up to last week, I only ever swam naked in the cold Hebridean Sea – the Uimahalli offers a less masochistic experience.

 

A compliment: The majority of the international editors last week came from medium to large publishing houses. I was eager to impress and told them first about our prizes and then about the sale of the rights of Peirene No 3 to the prestigious US publisher Farrar Straus. “I have the English World Rights for all the Peirene books,” I added proudly. “Do you have children?” one of them suddenly interrupted me “Why?” I was slightly taken aback by this question.  “With your impressive work load,  I assume you don’t” “I do.” I contradicted my colleague with a smile. “Two in fact. I have English World Rights and two children.” I had never thought of myself in those terms.  But what a brilliant tag line. From now on I will describe myself as the woman who has English World Rights and two children.

 

“It’s all very well you going out into the wide world while I held fort here in London.” Peirene was in a foul mood when I returned. She had been upset from the start about this invitation because I went without her. Now she reminded me of a toddler throwing a tantrum to punish the mother for her absence, “Have you totally forgotten about literature?” she continued. “I am sure the Finnish Literature Exchange didn’t pay for your flight and hotel so that you could spend your time fishing for compliments. Have you come across any interesting books we might be able to publish? And, please, give me some women. I am tired of publishing men. Out of our nine authors, only three are women, in case you haven’t noticed.”

 

Of course I have notice and I totally agree with Peirene that we should publish more female authors. But it isn’t that easy. A lot of women write genre – crime, chick lit and historic novels. Far fewer specialize in short novels and novellas. However, even on that account, my trip was a success.

 

“There are a number of female authors who sound really interesting.” I informed Peirene. “I can’t wait to have a look at their texts.”

 

“I am pleased to hear it.” Peirene said with a slight sarcastic undertone. “Otherwise, I might have suggested that you leave the literary world and go into the rain-gutter business.”

An Occasion for a Hat

August 8th, 2011

 

I love hats. Sadly there are not many occasions when I can wear them. And although I am pleased to be living nowadays, I do envy thegeography-fieldwork-photos-119 ladies from the 1920s for their hat-wearing fashion.

 

Last Saturday, however, I discovered the perfect occasion to wear a hat. Let me explain by way of a detour (or two).

 

At the moment, my children are away on summer camp. My husband plays cricket  on Saturday afternoons. So I had a glorious free day ahead of me. I decided to clear out my bookshelves. By the end I had thrown out over 120 books. A triumph! Clearing out books cleanses my mind and allows me to take stock of the imaginary roads I have travelled.

 

I do a personal book-clean-out every couple of years. Books – fiction and non-fiction – that I will never look at again, go. And the books that stay, relate to a subject I either was once researching or am still interested in. Therefore my bookshelves are not organized alphabetically nor according to genre, but according to themes.

 

I love themes. They are like boxes that give sense to apparently unrelated subject matters. That’s also the reason why I theme the Peirene books.

 

The third and final title in Peirene’s Series of the Man, will be published in September. With the publication of Maybe This Time Peirene will have two series out. The Series of the Female Voice and the Series of The Man.

 

As I was going through my bookshelves I suddenly realized that I had my perfect occasion for a hat: the launch of Maybe This Time and the closing off of Peirene’s second major theme.

 

I had seen the hat before in the shop window. But I had refrained from buying it. Now I rushed to the shop. Truth to tell I didn’t stop at the hat. I bought a matching outfit too: pencil skirt and a blouse.

 

So, my bookshelves have lost considerable weight and my purse has been lightened by a few pounds. The world needs more hats, more themes and fewer unread books. This Saturday I made good progress all round. I’m especially pleased with the hat  - which you can admire in the photograph above.

 

PS: I am on holiday and will be back here with the next episode of  The Pain & Passion of a Small Publisher at the beginning of September.