Gossip at the Hairdresser’s

May 28th, 2010

 I have a really good gossip story for you this week.webite-home-144

A publisher tries to get in touch with one of his authors for a publicity stunt he succeeded in setting up. He sends the author an email. No reply. A few days later, sends another one – of the type “I was wondering if you received my previous email?” No reply. Might the author indeed be on holiday? On the other hand the publisher knows the author is the owner of a one of those beauties called a blackberry. In fact on a previous visit the publisher has seen the author checking the device on a regular basis. So after another couple of days the publisher decides to give the author a ring. He is put through to the answer machine. Leaves a message. A few hours later he finally receives a phone call – not from the author but from the author’s agent. Firstly the author is not interested in the publisher’s publicity stunt, secondly he prefers not to have direct contact with the publisher and thirdly he hopes the publisher soon will publish the author’s next book.

 To avoid misunderstandings here: this little story has nothing to do with me or Peirene’s growing number of authors. Six by now. It’s merely an anecdote I overheard at the hairdresser’s the other day. After all, I live in North London, an area known for its authors, art folk and publishers, too.  

 

I am biased of course. My sympathies go out to this poor, hard working publisher. A win-win situation for all sides, that’s what he seems to offer his author.  Surely any author would want publicity? Get known? Sell more books? Presumably that’s why an author decides to get a publisher in the first place. To help him spread his work. Otherwise, why bother getting a publisher. The work might as well stay in the drawer.

 

There is of course another explanation: The author believes his job is to write and the publisher’s job is to do the rest: to publish, to publicise, to market, to sell, to make famous the book and the author.

 

Fair enough. Some people like clear boundaries. Nothing wrong with that.

 

And that’s not what caused my internal outrage when I heard the story. No. The impoliteness of the author is the scandalous bit. When you are spoken to nicely, you answer back nicely. Simple table manners. You don’t send a third person. The poor, poor publisher.

 

Anyway, it’s none of my business. I got me hair done and went home. And now I am sending  loving thoughts to all of my authors for being such brilliant collaborators and communicators, and also to their parents for bringing them up so nicely. With our combined positive energies, I am sure Peirene and them will go many successful miles.

 

P.S I won’t be able to delight you with a story about the pain and passion of a small publisher next week, but shall be back in two weeks time reporting on THE summer party of the year - the launch party of “Stone in a Landslide” , Peirene Title No 2.

Sunbath of a Tortoise

May 22nd, 2010

 

Peirene is a nymph who is at heart a tortoise. I finally understood her real psychological make up. And – let me be quite frank – do not evenwebite-home-1431 dream of mocking her. Or have you never heard of the famous fable of the tortoise and the hare?

 

Big publishing houses like to scare small publishing houses. Especially at book conferences. After publication date, the book has a window of two months, six weeks, four weeks to make or break it. The window gets smaller with every conference I attend.

 

When Beside the Sea was published beginning of February, for the first three weeks it did well and I secretly hoped my nymph was becoming a big-time superstar diva. Then things went quiet, terribly and worryingly quiet. “Books have their own momentum,” a colleague, from a small but definitely successful publisher reassured me (one of his books has just been short listed for the Orange). I didn’t believe him and complained bitterly to anyone who cared to listen that only one woman, Lynne Hatwell from dovergreyreader had so far reviewed Beside the Sea. All the other reviewers, in the papers and online, were men.

 

And then this week not only one woman but three announced their reviews of Beside the Sea. Madeline Clements in the TLS,  Kim Forrester on her book blog “Reading Matters” and Jackie Bailey  from Farm Lane Books (who will publish her review next week). And that’s not all. As you might know I feel very strongly that Beside the Sea is not only a book that ought to be read, but is also a book that should be discussed. A friend of mine was courageous enough to put her opinion about Beside the Sea on my facebook page, unprompted. She finds the book disturbing and a great “semi public” discussion on the page developed between us.

 

After such an exciting week, I couldn’t resist to check the book’s sales ranking on Amazon. Over the last two months it’s been a sitting tenant at around 130,000. Yesterday, it was at 29,000 ( and a few). Today, I am afraid to say, it’s getting back to it’s usual heights at 95,526. The Amazon sales ranking system is of course a bit of a sham. All it takes for a book to shed a few thousand ranking points is to have two or three people buying it at the same time.

 

But I really shouldn’t belittle my nymph’s success. Haven’t I just figured out, she is a tortoise? She belongs to the kind that wins races slowly. Random House should look out.

 

On the other hand, there is no need for them to panic yet. At least not for today. Peirene clearly isn’t in a mood for a race. Instead she gave in to the temptation of the gorgeous summer day and decided to take a well deserved sun bathing break.

Belle of the Ball

May 14th, 2010

 

So, we held the 5th Peirene Salon last Saturday. Me nerves before hand were of course totally unnecessary. It all went smoothly, performers webite-home-142performed beautifully and guests enjoyed themselves. No drama, no story to tell. End of this blog entry. Were it not for the beauty competition. We introduced this new aspect of the literary Salon quite subtly, not everyone might have noticed.

 

 Who was the belle of the ball? The long list included Sarah, Suzy et moi. I am afraid non of us made it onto the short list. We were thrown out of the race early on by three delightful 15-year-old waitresses and a handsome 10-year-old door bouncer. But they didn’t win either. The competition was stiff. Madam The Potato Salad was impressive. As usual. A real contender. But but but ….. yes there were some tears … she too was beaten by … The Cheese. Perfect, mature and with an absolutely incomparable smell.

 

The Cheese was the star of the evening. Previous ones had been good. And to serve a big round 3kg Brie or Camembert or Vacherin is definitely a party trick I can recommend. Some chutney and grapes on the side and lots of baguette – it always goes down well. But this time the cheese was outstanding. As it’s often the case with real beauty and worth, it didn’t strike me immediately. I had bought it last Wednesday at the usual place, the fantastic cheese shop in Muswell Hill. I was told to leave it outside the fridge to ensure perfect condition for the party. And perfect it was! The smell hit you the moment you entered our house door. As a good Germanic Hausfrau, I became so embarrassed that I decided to put a note up at the door for arriving guests. I wanted to warn them but also to let them know – discreetly – that they shouldn’t blame my house-keeping for the smell.  

 

No one minded. I guess most couldn’t even smell anything by the time 40 people were cramped into our kitchen. But almost all commented while they were eating or, at the latest, when they said goodbye. And some stayed much longer than intended as they couldn’t tear themselves away from the cheese.

 

Sadly, stardom doesn’t last long. Your reach the zenith, glow for a moment or two and then puff – it’s all gone. That’s what happened to the cheese, too. It’s all eaten and long digested, I don’t think we will ever have such cheesy perfection again. But please come along to our next show, Madam The Potato Salad is quite perturbed. She does not like to be so blatantly pushed into second place. Her come-back will surely be awe inspiring, intended to take the London literary scene by storm.

Orgy, Cheese and Frankenstein

May 7th, 2010

 

I might as well admit it: I had a fantastic orgy last week. webite-home-136

 

Book cravings attack me like other people feel the urge for chocolate. I’m overcome by an immense desire to read a certain book. I’ve had, at different times, infatuations with Schopenhauer, Nietzsche and Plato. Last week I succumbed to Frankenstein. I could no longer wait. The need to read this book had to be satisfied there and then. I searched our bookshelves. No luck. I stopped work early, bought a new copy and devoured it in a single evening. What a night!

 

Tomorrow evening I will host the fifth Peirene Salon. I’ve bought cheeses (picture proof included!), cakes and baguettes. I’ve collected the chairs from my son’s school. And I am as nervous as if it were my first salon. You would have thought that I had never thrown a party before.

 

“Now that I had finished, the beauty of the dream vanished, and breathless horror and disgust filled my heart.” Frankenstein can’t bear to look at his own creation. He first attempts to run away and then spends the rest of his days trying to kill it. At the beginning however the monster behaves well. It only turns nasty on realizing that his creator doesn’t feel love.

 

I didn’t create a monster, I created a little book nymph with her Saturday salons. Every now and again, however, anxiety overwhelms me and I really don’t like Peirene any longer.  “It’s too much” “ I can’t handle it” “That’s it, I am giving up.”  Of course the trick is to accept the fear as part of the creative process. Embrace it. Sadly I am not into flower power huddle cuddles.

 

Frankenstein eventually was dragged onto the arctic ice by his monster, where he died a wretched death. I won’t let my nymph do that to me. Please, I am not such a drama queen. However there is a risk that I spend much of tomorrow being miserable company for my family as my mind is hijacked by two ghostly worries: I won’t be ready in time. And: No one will turn up.

 

Mary Shelly was 18 when she wrote her novel. Perhaps her protagonist had to be killed by his creation as the author herself battled to accept her own creativity. I am a few years older than Mary. I’ve had my fair share of wonderful (literary) orgies. I really ought to be able to pull myself together, look me nymph into the eyes and tell her, Be quiet. It will all be alright.

 

Or will it?

Ladies who Lunch

April 30th, 2010

 

Girls want to become princesses or ballerinas when they grow up. Not me. I always wanted to become a chic lady or an Indian Squaw. Manywebite-home-1341 girls when they grow up, adjust their dreams to reality. Not me. I still want to become a chic lady, in fact a lady who lunches. I work hard to achieve my dream. And not anyone will do as my dining companion.

 

Literary editors, and failing that, literary critics are my desired lunch guests. I love sending out invitations to them. Some don’t answer, some tell me in the nicest possible way that really they don’t have time. And sometimes I strike lucky. I mark the date in the calendar red, I book a restaurant, I wash my hair in the morning of the important day. And then, every now and again, they cancel me at the last minute. Going after your dream has never been easy. Right?

 

I am afraid Peirene started to lose her patience with me. And decided to take matters into her own lovely hands. She went in search for help across the seas and over the mountains until she reached Catalonia. There Roman Llull awarded her courage and chutzpah by granting her money to pay for a PR company to promote her Catalan modern classic, Stone in a Landslide.

 

She came home beaming with pride and anticipation and found herself two good looking, charming, young PR men, Wol and Digby – the founders of Flint PR . She’s sure they will get her to lunches where I have failed. And of course has been ignoring me ever since.

 

Well, what can I say. Let her be. I am delighted with her two young men too. I am particularly pleased that they’ve taken this nymph of mine under their wings for a while. It’s now a much nicer atmosphere here at my office. No more female bitching and blaming. I am already looking far more relaxed. Radiant really. Coming to think of it, lit editors aren’t the only lunch companions in the world, are they? There are far more influential ones. Amanda Ross for example. Yep. I’m amazed I didn’t think of her before. Silly me. I‘ll ask my PR team to send an email straight away. Amanda and me, two ladies who lunch. How about coming Friday?

The Revealing Dust Cloud

April 23rd, 2010

 

Monday to Wednesday was London Bookfair. Due to the famous dust cloud half of my meetings were cancelled and many book stalls remainedwebite-home-131 empty. But Peirene and I had the best fair ever. Honest to God. And I promise you if you read on – there will be no sad, sudden traumatic twist to the story. Total bliss. For three days. And the glow is still written all over my face.

 

It was of course Peirene’s and my first bookfair as exhibitors. Three beautiful titles displayed on a shelf at the Independent Publishers’ Guild stand. Passers-by stopped in their stride when they spotted my little book babies and they couldn’t resist touching and looking them over. Yes, looks matter and I was pleased I had splashed out and bought myself a new dress for the occasion to keep up with my sparkling nymph.

 

But we didn’t just look the part, hoping for glances from passing admirers. That could have become a real bore after a while. No, we were indeed very busy with meetings. Unscheduled ones. But often they are the best. A lot of the big publishing houses from abroad didn’t come. But the smaller ones somehow found a way – by car, by boat, rebooking at huge expense onto the Eurostar at last minute. Where there’s a will there’s a way. A group of Swedish publishers got in the car and drove 27 hours. A Canadian publisher who had made it to Amsterdam by plane and then completed the rest by train, had lost all his luggage and turned up in a shirt and trousers he had worn for four days. Perhaps he minded. I didn’t. He pointed me in the direction of a fantastic Spanish book.

 

Big publishing houses usually offer me their front list - the latest stuff  but all somehow rather similar. Those books rarely even  tickle my interest. This week, on the other hand, I had a number of meetings where I felt there was a “meeting of minds”. I encountered directors of small companies, individual agents with an interesting eclectic mix of texts – in short, professionals with a passion for literature. Only recently I was worried that I would never find any worthwhile Peirene novel for 2012. Now I have a number of real contenders – Italian, French, Spanish and Swedish -  and I can’t wait to read them.

 

So, what’s the moral of the story? Small publishers have got it all – guts and drive and passion for literature and taste in clothes too. Not even a volcanic eruption deterred us from meeting on this island to show dedication to our books. Power to us, long may we live! 

 

 

On the Road with Bob

April 17th, 2010

 

Thursday at precisely 5.30 I was happy, really happy. On Tuesday I had concluded the deal on the third book for 2011, so the programme for nextwebite-home-129 year is complete. On Wednesday I  had booked myself up for all the three days of the London Book Fair next week  - so my little publishing house has clearly “arrived”. And on Thursday I finally caught up with the email back log from the Easter break. Life and work had fallen into order. I put on some music, Bob Dylan, to help me through the last task of the day.

 

It wasn’t the ash cloud that got me. It was something far less real, straight out of the virtual world.

 

My last deed of the day was to update the website. I went online, typed in the webmatrix address. A white page appeared “pcconnect failed. Session halted.” I typed in Peirene’s web address. Same thing. I wanted to send Tom, my webmaster, an email. It didn’t leave my outbox.

 

Technical problems freak me out. My heart beat accelerates, my mind displays paralytic symptoms, I desperately push the same buttons over and over again, hoping for a divine intervention. When I finally got hold of myself, I called Tom who confirmed that my hosting company had had an outage, which would take some time to restore.

 

I could have left it at that. The problem was identified, it would soon be mended. Instead I worried all evening. Hundreds of people were surely trying to look at the Peirene website right now, wanting to buy the three books with my fantastic exclusive deal.  And they would turn away, disappointed. I even had a dream. I saw a big spider-like UFO gobbling up an earth orbiting satellite. I knew the satellite had something to do with my hosting server.

 

I didn’t feel proud when I woke up. I don’t like having such pathetic dreams. Thus, I went into self analysis. Only to resurface with a beautiful line in my head, Bob sang when all went wrong the previous day.

 

“He not busy being born, is busy dyyyyying”.

 

A very sensible line. It’s telling me that everything in life, indeed life itself is a process, a journey with ups and downs. Fortunes change frequently and I’d better learn to ride the waves without feeling each time it’s the end of the road.

 

Bob would be proud of my insight. Long may it last.

A Girl’s Best Friend

March 31st, 2010

 

Have you ever been the President’s guest? Or do you know someone who has? I do. A Peirene author. Friedrich Christian Delius, author of webite-home-1281Peirene No 3, Portrait of the Mother as a Young Woman, was the President’s guest. Only yesterday. And Jamie, the translator, and I sat right next to him. What? You didn’t see us on the news? Well, pity because it was a spectacle definitely worth watching.

 

It all happened in Reading last night. Although Portrait of the Mother is not out until September, the President and the honoured members of the Assembly could no longer wait. They invited the author personally to present that stunning 120-page-long-single-sentence-that-reads-like-a-page-turning thriller. And they were truly stunned. So stunned that I sold – yes sold, not handed out as a freebie – 15 preview copies of the book. The President bought one too.

 

No, the President was not Barak Obama. But Frank Finlay. FF. Remember those initials, you will be tested on them in history lessons to come. The Assembly, however, was indeed a national one. Nothing less than the annual conference of the Association of German Studies in the UK and Ireland. Pretty impressive, hey?! In plain English: Peirene Title No 3 is now known through-out all the universities in this country. And if Lit Professors think Portrait is a remarkable novella  so should all of us I guess. Sorry to not be more humble about it. It’s just impossible.

 

So, how could it have all gone wrong? Well, the phone rang. Mine. The President’s guest was reading, the honoured assembly sat as quiet as a single mouse, and a phone started to ring in that beautiful old-style ringing tone. Instead of pretending it wasn’t mine, I frantically rummaged around in my handbag for everyone to see illuminated by the spot-light on the podium.  The ringing  eventually stopped of its own accord leaving me with the burning desire for a hole to open up in the floor.

 

No hole opened up. President and President’s guest were thrilled with he show. And so it was only after I woke up this morning that I had time to reflect upon the event. My daughter was the one who had rung. She was wondering where I had left the money for the piano teacher – the money which I had forgotten to take out of my purse that was lying in my bag right next to the mobile phone. And if there is one thing I have learned from managing Peirene it is that daughters show no respect for distinguished presidents and honoured guests. The piano teacher still needs to get paid. And the phone is there to ring the mother if she forgets to leave the money.

Spring is in the Air

March 26th, 2010

 

… and I am newly in love. With a vampire, actually. Edward Cullen to be precise. I’ve had enough of Heidegger. I think deep down I am a webite-home-124woman who needs something less intellectual, more straight forward. With Edward Cullen it’s serious. No teenage infatuation. I loved him in Twilight and love him even more in New Moon. It’s out on DVD and I got it, watched it and now I can’t forget him. I want to become a Vampire to be happy forever after.

 

Luckily I was able to go a bit easier with Peirene this week. Last weekend I realized that it’s time to let go of my first book-baby, Beside the Sea. I’ve brought it up well, I’ve given it all I could. Now it’s out there and needs to find it’s own way. My other books crave my attention. But before I devote my energy to Peirene No 2, I decided to take a breather or in other words, a holiday at work. I still went to some meetings, answered e-mails, followed up on pending matters. But my lunch breaks were longer. I dealt with unrelated Peirene paper work. I went for a couple of more runs.

 

And good job I did. It allowed me to think through my heart throbs before acting unwisely and in a way that I might regret the morning after. My conclusion: I truly love Edward and if he wants me, I’m his. Yes, the allure of eternal love and someone to protect me (from bad Vampires and Werewolves) and cherish me for the rest of my Vampire existence – all this takes some beating.

 

One small issue: he isn’t yet aware of my human existence. If he were, I am sure he’d desire me just as much as I desire him. So what can I do? I guess I should drown my heart rendering sorrow in Peirene. And who knows, Edward might one day pick up a Peirene book, take it into his lovely pale hands, wonder who has published such beautiful, interesting work – and find me.

My Life with Marmite

March 19th, 2010

 

I hate Marmite. It’s horrible. It’s a joke not a spread, and the smell is most off-putting. When my husband eats it I don’t get near him. I also webite-home-122blame him and his Marmite obsession for the failing taste buds of our children. He force fed them the stuff at an early tender age and now they think they love it. But they can’t – they are half German after all. However I fear the damage has been done. My poor darling children are scarred for life.

 

A friend of mine leads a reading group. It consists of seven women, all mothers with children between 6 and 20 years old, some working full time, some part time. They read Beside the Sea and kindly invited me along to their discussion. My friend and one other woman could see the good in the book, the others I think would have preferred not to have read it. Bad writing, bad translation, bad blurb on the back and too expensive. That was their verdict.

 

My husband believes in Marmite. He even claims that it saved his life when he was eighteen cycling across the Continent. My mother-in-law, too, loves to sing its praises, especially its versatility – spread it on toast in the morning, turn it into a nice hot drink in the evening.

 

I am acutely aware that the reviewers of Beside the Sea – either newspapers or bloggers – have been predominantly men. They can see what I see in the text, namely a mesmerizing portrayal of a mind totally wrapped up in itself. I would even go a step further: Beside the Sea shows us how difficult it can be for a mother to understand that her perception of reality is very different to that of her children. Furthermore if she ever loses that understanding, her love becomes destructive.

 

When I read Beside the Sea for the first time, I felt an excitement at having discovered a writer who managed – successfully – to draw attention to the dark side of motherhood. I assumed other mothers would too. On Monday evening I understood that my assumption was wrong. Some would rather not have encountered the book.

 

Just like Marmite and me. In fact, it was Adriana, the translator of Beside the Sea, mother-of–three and total believer in the text, who had the brilliant Marmite idea when I told her about the reading group. “How strange”, she pondered, “that the people who like this book feel so passionate… and those that don’t are equally vehement in the other direction. You could run a whole campaign along the lines of the Marmite ads (you either love it or hate it).”

 

Fabulous publicity stunt! It might make me also reconsider the virtues of Marmite.