Archive for the ‘Setting up Business’ Category

Sweet Talk Sweet

Saturday, March 13th, 2010

 

Over the past few weeks I have started to receive a steady flow of unsolicited CVs from University students looking for work experience. I takewebite-home-119 each request as a compliment and a sign of Peirene’s growing status.

 

But I don’t often find a good fit. A surprising amount of applications fall at the first fence  - the ones who didn’t bother to research my name, the “Dear Sir/Madam” – ones, because after all it really isn’t hard to find out my name, a bit of initiative, a couple of clicks on the website, that’s all what is demanded. Then there are the ones who found my name – well done them – but clearly didn’t tailor their email to Peirene Press itself and write lines such as “to gain work experience in a long-established publishing house like yours”. These don’t progress too far either.

 

Every now and again, however, there is a gem. “Dear Meike” or “Dear Ms Ziervogel”, either is fine with me, followed by a beautiful email expressing the applicant’s long cherished desire to gain work experience with a small, exquisite, personal company like my nymph, whose website looks so stunning, whose first book reviews are so impressive, whose editorial choices are outstanding. Nothing but sweet talk, but – I hope you are with me - well researched. And, guess what, it works. I am susceptible and click on the CV. Immaculate. I return to the email, read on. “I love reading and books are my passion. I am a creative person, who speaks three languages fluently. To make full use of my skills I ideally would like to work in your editorial department.” My heart sinks. Everyone wants to work in the “editorial department”, no one wants to work in marketing, accounts, contracts or Salon organizing (such as cooking potato salad). No one expresses passion for going to the post office, photocopying, filling out prize application forms, grand application forms, updating website and publicity sheets. Yes, I am waiting for an applicant to write: “I am highly intelligent, well-organised, motivated, I have no illusions and I love never-ending admin.”

 

Hasn’t happened yet. Not a single applicant has even got close to it. Am I waiting for the impossible? After all, I founded Peirene not out of an interest in contracts but from a love for books. I guess I ought to grant the students the same rights. Enthusiasm for the “editorial department” must probably be the starting point, the less glamorous stuff creeps up soon enough. And the good ones will learn. They have learned the sweet talk already.

Bag Lady

Saturday, January 23rd, 2010

 

Parents are an embarrassment to their children. Always have been, always will be. And often poor parents need exert nowebite-home-083-small special effort. Merely exist, that’s enough. I remember when I was ten, walking passed our home with my school class. And there was my mother in the window  - waving. I wanted the earth to open up underneath me – how did she dare to behave in such an appalling manner. I pretended I hadn’t see her.

Things have changed since then. Now I am the waving mother. But – and here comes my claim to fame – I don’t just wave with my bare hands – oh no – in one hand I hold the Peirene catalogue, in the other Peirene Title No 1.  And I don’t just wave at my children – no way – I wave at anybody and everybody in the hope they will notice the fab products in my hands. Or at least that’s how I am perceived by my 10-year-old son.

 

On Thursday evening, as I was about to go out, to join other mums from his class for an annual dinner, he suddenly flung his arms around me. Don’t go, he pleaded. - Why, my darling, is something worrying you? -  Do you have any catalogues in your bag? – Yes. - Mum, you don’t know how embarrassing it is that you always talk about Peirene and want everybody to read your books. And no one wants to. None of my friends at least. - That’s ok, they don’t have to, I calmed him down, gave him a kiss and went my way.

I am pleased he didn’t insist to look in my bag. Because it’s not just catalogues (at least 10) and business cards (at least 20) and newly printed Peirene Title No 1 bookmarks (30!) I am carrying around with me nowadays. I have truly become a walking talking  Peirene advertising campaign – my son is right there. I now also carry the real book wherever I go, to show people, to let them touch it so they are encouraged to own one themselves. It’s my latest proud sales idea. As of this week, when I discovered that amazon has already started to sell the book. Last week’s Madam Serenity, or whatever was left of her, flew out of the window in a split second. The world needs to know, the first Peirene book is out there, I can’t afford to miss a single trick.

Did you give your catalogue to anybody last night? my son asked me the next morning. - Yes. -  And? Did they mind? - No, in fact I think they were delighted. Two of the mums belong to reading groups and they are keen now to read Beside the Sea in their group.

 

Of course I am dying to know if they already have ordered their books from amazon. I still can’t totally believe that anyone will. I’ve ordered one myself this morning. Just to see if it actually arrives. I won’t tell my children though. I might as well spare them that embarrassment.

Baby News

Thursday, November 26th, 2009

 

A beautiful baby has been born – it came out of that box which arrived last Friday. I couldn’t tell you the joyous news until now as I had to webite-home-046smallrecover my health and strength after the difficult birth. There it is – so utterly gorgeous – I could eat it.

I have to admit, my fears from last week haven’t totally evaporated yet. True, no monster came out of the box, rather a perfect little book, absolutely touchable and readable. But like any new mum, I now have to learn to let my little darling go, hand it over every now and again into the arms of strangers. Can they understand my baby just the way I do? Will they pick up on the signs, know how to hold it?

Ok, let me cut the sentimentality. Of course I manage quite well to put copies of the book in envelopes and send it off to various lucky journalists, critics, academics, anybody who might perhaps say or write something publicly about it. I even sign the copies, put personal little notes. Love and kisses and hugs. What however proves much more painful is handing it over personally. It is nearly unbearable. When I sit opposite someone at a lunch or a coffee or just a plain meeting and I get the book out of the bag. I put it on the table and push it across with my eyes fixed on the cover. I see the other hand touch it. For a second the fingers just lay there, then they curl around my darling and lift it up. My eyes follow, see now two hands leafing through it. Utter silence. Some smell it, too, put their noses between the pages – beautiful pages no sick toilet paper – oh no – but real quality. Still no word. They put it down again, lift it up, look at it another time. And? I say with my heart in my mouth. Very nice, comes the answer. I get a smile. Thank you, I say, I bend over the table, take the book, open it, show them the flaps. I really like the flaps, I say, they look so beautiful. Yes, they are very well done. That’s it. Nothing else. They take the book, put it into their bag. Mission accomplished. The book is in somebody else’s bag, so it has a fighting chance to be read and even commented upon, too. I should be happy, right? I am not. Each time I struggle with a sense of disappointment because I want the other person to continue to talk about the book, to continue to stroke it, to tell me in the most elaborate terms – for an hour or so - what amazing product I have produced. But no one does it. After all it’s just a book. And there are 60,000 born in the UK alone every year.

So I go home, take another copy of my little darling out of the box, dress it all up nicely in a darling little hat and take endearing pictures to show my grandchildren in some distant future.

Voodoo Words

Saturday, October 10th, 2009

 

Ever heard of Sabon and Bembo? Really? Then you are – in my eyes at least – an interesting person, a valuable contact and skilled in typesetting.webite-home-026 I now also have something to do with typesetting – I am a publisher, aren’t I? – but until a couple of days ago I had never heard of Sabon and Bembo. I truly believed that a beautiful, readable text just appears on the page. Abracadabra – and that’s it!

 

The new-born publisher is very excited, her first text will be type-set today. She takes her beautifully designed cover, the preliminary pages, the layout and the text to the typesetter. The typesetter throws a quick glance at the stuff brought to him. “Bembo is a particularly tricky font, we might have to deal with a lot of gappy lines.” The new-born publisher, who has just arrived on planet print, never heard of gappy lines. And Bembo? All she can see are normal letters and that’s what’s matters. They look pretty similar to Times New Roman in her word documents. She shrugs her shoulders and thinks: Bembo? Some typesetter jargon, surely nothing she needs to worry about. She goes home, with a smile on her face, soon she will have a beautiful text ready to go to the printers.

Little does she know that her peaceful nights are counted.

The next morning she finds on her screen the type-set text, it looks odd. Some lines have more gaps then words. She e-mails back: We need to adjust those lines. The typesetter obliges. The gaps disappear but now the lines look cramped. Words run into each other. She spends a sleepless night. Surely it must be possible to just put a text normally on the page. She rings the typesetter the next morning. “I told you,” he replies, “that’s what you get.” Despair descends upon her. Again, she hears him mumble this Voodoo word, Bembo. She has absolutely no clue what he is talking about. “I’ll send you the text in Sabon,” he then adds with rising frustration. SABON?  There are just too many bizarre words around for this new-born publisher and she is overcome by an immense desire to crawl under the duvet covers. In the meantime the Sabon text arrives. She opens the file – the last act she will  perform before ending her life  – and Abracadabra the text problems have disappeared.

 

So, did she that night sleep safe and sound, with sweet dreams about Sabon on her mind? No! She woke up at 2am and laid wide awake until 4 am, worrying now about the book’s size. It’s a small book – because her texts are short. But is the book perhaps too small? Will people like the fact that in the bookshelves the spine will be shorter? And will the die cut on the book sleeve work. It’s a stunning idea but will it tear too easily? At 5 am she decides to get up. The least she can do is write her blog, a blissful simple task in comparison to her Voodoo publishing world.

Lunch with the Eminent Literary Critic

Thursday, July 16th, 2009

 

bottle2The new small enthusiastic publisher has invited the eminent literary critic out for lunch. Conversation and food have gone swimmingly, helped along by a bottle of Vouvray Sec 2005 – as selected by the eminent critic. After all he has taste and culture. The small publisher doesn’t usually drink but accompanies her guest by taking half a glass. She tends to get a headache from alcohol during the day and hopes that it won’t happen this time. For desert course the critic decides on the cheese platter.

“For this I really need a port.” He leans back in his chair and waves to the young waitress.

“What sort of vintage port do you have?,” he asks with a flirtatious twinkle in his eye. The waitress goes through the list while the small publisher bites her tongue so that she doesn’t interrupt the poetic recitation with a mundane question about the price. Eventually the critic makes up his mind.

“Would you like one as well?” he asks his hostess across the table. The small publisher shakes her head silently as she is busy calculating the bill she will have to pay. It is rather a lot.

 

While the eminent literary critic drinks his vintage port and feasts on his Saint-Felicien, the small publisher praises the books she will soon publish and provides  brief, deep, witty, intelligent outlines of the plots. The critic finally takes the napkin from his knees, wipes his mouth and exclaims:

“I cannot wait for your books!” Once again he leans back in his chair, tilts it slightly backwards. A brief hope springs up inside the publisher. Perhaps the expense of this meal was worthwhile after all and some pre-publication publicity could be gained. Some payback at least.

“Can I quote you on our website,” she asks coyly, her eyes firmly fixed on the eminent critic’s face. She has to give it her best shot. Contentedness remains on the critics face a split second longer until the implication of the small publisher’s request has fully sunk in. Then the smile disappears and for a moment an awkward silence reigns during which the small publisher understands she has gone too far. She broadens her smile. “No, no, don’t worry. Just joking. You have to read the books of course first. I understand. ” Instantly happiness returns to the literary critic’s face and the small publisher breathes a sigh of relief. She has saved the meal from disaster. The effort was worth every penny!