Archive for the ‘Publishing in the 21century’ Category

English Summer Heat

Sunday, June 5th, 2011

 

Thanks to Peirene the British book market has been enriched over the last 18 months by the following:geography-fieldwork-photos-098

- a narrative about the dark side of motherhood

- a classic love story set in the mountain

- an analysis of war-time society told in a single sentence

- a clever, well-crafted, psychological mystery

 

All of these books are best-sellers in their own countries, and some, like No 1, Beside the Sea, and No 2, Stone in a Landslide, have become bestsellers across continental Europe.

 

But I have to admit none of them sound like the fool-proof bestseller material for the insular English market. And sure enough none of them has yet hit sales figures in the tens of thousands.

 

However this is about to change – if you trust Maddy and myself. We unanimously believe that we have a true English best-seller at our hands.

 

Or, to put it more realistically: Peirene No 5, Tomorrow Pamplona by Dutch author Jan van Mersbergen, represents our best shot yet for a best-sellerdom. The book will be released this week.

 

Here is a list of evidence to support our claim:

- suspense and tension: features a protagonist with a mysterious past

- sex: three fab sex scenes – do I need to say more?

- violence: after all one of the protagonists is a boxer

- value for money: 189 gages, it can’t get much thicker than that in the Peirene “less than 200 page” world.

 

In addition – and as a little extra so to speak -  Tomorrow Pamplona is a fantastic book about men and masculinity - their aggressions, their anxieties and their longing for intimacy.

 

And all of the above of course without compromising literary quality. The narrative rhythm and sparse style reflects and compliments the subject matter beautifully.

 

The Peirene Ladies are convinced Tomorrow Pamplona will add heat to the English summer.

 

The Nymph herself, however, has some doubts. “And what if everybody is going abroad for some sun and fun? They won’t need juicy stories to spice up their lives. They’ll experience it themselves.”

 

Peirene may be worried but I, for once, am not. “Luckily for us, we live on an island.” I calm her down. “Everyone heading south has to take a plane or ship. And there is nothing better than a two-hour book to ease the boredom of travel.”

Hearth Cooking

Monday, March 21st, 2011

 

This week was a wonderful week because my eleven-year-old son went to school five days running. It’s the first time since the beginning ofcooking-pot-winter-waldema the school year.

 

He suffers from migraine. Over the last six months the headaches have become much more frequent and far worse. Once a week he has to spend a day in bed, vomiting and crying for hours with pain.

 

We’ve had him checked out from head to toe. We’ve looked at food patterns, psychology and school routines.  I’ve been to specialists, osteopaths, homeopaths. No solution.

 

Last week it got even worse. While in the Peirene world I received awards and our first book was long-listed for the Independent Foreign Fiction Prize, at home things felt desperate. My son was off school Tuesday and Friday.

 

Fast forward: On Monday I went to see Danny Boyle’s adaptation of “Frankenstein” at the National Theatre. The staging and acting impressed my 16-year-old daughter. “Best play I’ve ever seen,” she stated. “Thank you for taking me,” and I even got a kiss on the cheek.

 

The evening was worth it for the daughterly kiss but I didn’t share her opinion about the play. Why spend so much time and money on a production that gives us – yet again – the same old (mis-) interpretation of the text. In my view Frankenstein is not about the monster, it is not even about the question “Who is the monster: the creator or the creature?” No. Frankenstein is Mary Shelley (note the “stein”, German for “stone” in the name, as in Woll-stone-craft, Mary’s mother who died a few days after giving birth to her) and the text is a brilliant expression of the female struggle with her own creativity. Is a woman allowed to create other than in the biological sense? Is a woman allowed to create in a private and public sphere and if she does, will she be able to take responsibility for her creature? Is there a price to pay?

 

Women are as creative, as intelligent, as what-ever as men. We know that nowadays. And if you take a creative industry such as publishing, 85% of the work-force consists of women. But most hide behind men.

 

When I went to the IPG gala event ten days ago, I couldn’t help notice that of this year’s eleven Independent Publishers Awards, nine prizes were received by men. Only two by women. Berg Publishers and Peirene.

 

As I was sitting the day after the award gala at my son’s bedside, a frightening thought suddenly flickered through my mind: can I have both a healthy family and professional success? What if the price I have to pay for Peirene’s awards is the health of my son? That of course would mean giving up Peirene.

 

I am pleased to announce, I forbade myself to follow that paranoiac thought any further. But it’s interesting that it came to me in the first place. I asked my husband if he had a similar thought. He looked at me in bewilderment. To link his professional success with his son’s migraines had never crossed his mind.

 

Peirene, of course, has her own, ancient-Greek-Nymph take on this story: “You’re absolutely right in making the link between the migraine and the award, “ she told me cheerfully. “Only in a positive way. Since the award arrived on the mantle piece, your son hasn’t had a migraine attack. The hearth has always been the centre of the house. If there is a nice stew brewing, everyone is happy.”

Peirene & the Oscars

Tuesday, March 15th, 2011

 

Peirene has won an Oscar!  To be precise: The Independent Publishers’ Guild Newcomer of the Year Award 2011. In the world ofimg_3434 independent publishing that is the equivalent to the Oscars. And there is no need to titter at the Oscar comparison:  The IPG is made up of 560 Indy British publishers, including big players such as Faber & Faber and Canongate. Each year they award eleven prizes, for achievements such as  Best Innovation, Best Consumer Publisher, Best International Achievement and this year, for the first time, Best Newcomer.  

 

On Thursday, Maddy and I with the Nymph in tow got into the car and drove beyond Oxford to Chipping Norton. We were one of three short-listed publishers for the Newcomer Award. The winner was to be announced at the  Gala dinner that evening. The Nymph was complaining: “Why can’t they hold the event at the Hilton on Park Lane? Anyway, we are not going to win. Basically we are just driving up and down the motorway for nothing.”

 

At dinner I sat next to Alan Grierson, the director of BrightRed Publishing, one of the other two Best Newcomer short-listed publishers. He told me that annually they ship out of their warehouse tens of thousands of books ( I have to confess he told me the exact figure but it has in fact slipped my mind). I, in return,  told him about our innovative marketing technique of reaching out to new readers via our literary salons, coffee mornings and roaming store. The Nymph made me a sign from the other end of the table. I followed her to the Ladies. “This is embarrassing, let’s go home.” She insisted. I shook my head and practiced my little acceptance speech one more time – just in case.

 

After the dinner, the award ceremony commenced. The Newcomer Award was the sixth on the list. When Peirene’s name was announced, all I heard was a rushing in my ears, and then the applause. I saw Maddy at another table throw up her arms. I stood up, walked onto the stage, received the award, a picture was taken. I thanked everybody and gave my little speech and walked down and sat down. And that was it. It went by in a flash. At that moment all I remember thinking was that I had kept me nerves under control and I was pleased about that. Now I would love to repeat those couple of  minutes at least one more time, if not twice or three times, to really relish and cherish them.  But I guess that is fame – it comes and goes in a flash.

 

On Friday, I received many wonderful congratulation emails. My favourite is from another publisher, John Conway from Essential Works, who I first met when both of us were watching our sons play football one Sunday morning two years ago: “I remember you telling me on a windswept touchline in Regents Park that you were about to start a new publishing company and I thought you were moderately mad. Or maybe it was passion - and it is wonderful to see that has turned to success.”

 

The Nymph has decided to take a couple of days off. “One needs to celebrate one’s successes when they come along,” she told me. For once she is right. And a company outing should be on the agenda soon. But for the time being someone needs to keep the show on the road. And the Nymph clearly isn’t. I spent my Sunday manning a stall at Lauderdale House selling books to sceptical passers-by.  Important work – but  I felt a long way from that black-tie dinner.

Peirene’s Top of the Pops 2010

Monday, December 20th, 2010

 

Best Star Author: all Peirene’s authors are Star Authors, bien sur. But the prize this year has to go to Friedrich Christian Delius, author No 3,img_3158 for being stoic and resilient when visiting this island. Christian is an author who fills huge lecture halls  in Germany. Here he gave a star performance in a bookshop to an audience of seven. And for publicity reasons he revealed it all on twitter: The truth about Paul McCartney & Friedrich D. – based on a real story.

 

Best Newspaper Review: Nicholas Lezard’s Beside the Sea. The only newspaper critic who was brave enough to mentioned the Elephant in the Room. The Nymph was thrilled.

 

Best High-Heels: BBC journalist Rosie Goldsmith who hosted a wonderful evening with Blake Morrison and Friedrich Delius. However, the absolute star of the show was her gorgeous red High Heels.

 

Best One-Liner about Peirene: “Two-hour books to be devoured in a single sitting: literary cinema for those fatigued by film.” The nymph will be forever grateful to Madeline Clements and the TLS.

 

Best Publisher’s Portrait: It has to be Richard Lea. He called me a D’Artagnan on the Guardian Book Blog!

 

Best Stunning Dress: Christina Mora’s, Maria Barbal’s agent, elegant little black number, which she wore for the Stone in a Landslide celebratory dinner in the summer. A great agent in a fab dress.

 

Best Blogger: Difficult. Difficult. We are in awe of the blogger scene. Some have already got special mention in our newsletter. But the overall prize will go to Kim Forrester who ventured out of cyberspace into physical reality and  hosted a brilliant Peirene author event with Friedrich Christian Delius.

 

Best Book Shop: Waterstone’s. Yep, sorry - I know this is not PC, but they embraced the Nymph whole-heartedly. And Peirene just loves to be displayed on Must Read tables and Best Buys Shelves.

 

Best Star Employee: Maddy Pickard, Peirene’s Marketing Director, who manages to sell Peirene books even on twitter –with a beautiful digital smile free of charge.

 

Best Literary Prize: Eight Cuts Gallery Prize – because they short-listed Peirene stating “however good the books, the Press itself matters.” Pure music to the ears of a nymph.

 

Best Celeb Party of the Year: Launch of Stone in a Landslide with actress Claire Skinner (“Outnumbered”) and two TV camera crews. Glamour Lit Bizz as you’ve never seen it before.

 

Best Salon: No 7 with Costa short-listed, TS Eliot nominated, Robin Robertson – because he was the only author who nearly brought me flowers.

 

Fröhliche Weihnachten und einen Guten Rutsch. See you all back here at the beginning of January.

 

The Myth of the Big Fat Baddy

Monday, November 29th, 2010

 

Books consists of words. And words are symbols. And symbols, put in a narrative order, make myth. So no wonder then that the book world isgeography-fieldwork-photos-075 infested by myth. And one of the them asserts that Waterstone’s is a big fat baddy.

 

Last week I met two lovely French ladies. Hélène Fiamma and Josephine Seblon. They are the new crew in charge of literature at the Insitut Français. They arrived in this country a couple of months ago and realized that they need to understand the British book market before they can promote the cause of French Literature. So they are interviewing UK publishers.

 

Last week came Peirene’s turn. Soon the conversation turned to the difficulties of selling foreign fiction. I told them about my two discoveries of this year, one disillusioning, the other a wonderful surprise. The disillusion first: Independent bookshops. When I started with Peirene I assumed that the Indys would be our backbone, they would love the Nymph and sell her books. Some do – and indeed do it fantastically – but with a lot of shops we struggle. They don’t stock us, and if they stock us, they don’t reorder. They think we’re too risky. They prefer the safe bets, such as the Booker Shortlist. Moreover, most Indys nowadays order from the wholesaler, to whom I have to sell the books at a large discount.

 

Waterstone’s on the other hand, has emerged as a glorious surprise. Flagship shops stock, reorder and put us on display tables. And we heard recently that  a couple of them might sell the first three Peirene books together as a special Christmas gift bundle -  for the adventurous reader short of time. What’s more we don’t pay a penny for these promotions.  

 

My visitors expressed amazement. You are the first publisher to say this, they replied. All others point to Waterstone’s as the big baddy. I shrugged my shoulders: I know. But I really can’t agree.

 

So, who is deluded – me or the rest of the publishing world? Well – I can’t speak for the others – but let me be clear, it’s not me. I am relating facts.

 

I even got so enthusiastic about Waterstone’s that I invited their MD to the next Peirene Salon on the 11th of December. He can’t make it but I did receive a prompt, nice reply.

Aglaea, Euphrosyne and Thalia

Sunday, October 3rd, 2010

 

Foreigners are taking over the UK publishing world! Are you aware of it?! I’ve mentioned the secret plot to a couple of literary editorswebite-home-146 recently but none picked up on the story. They probably think the topic is too hot, too controversial. And rightly so, the very foundation of the English book market could be in peril.

 

I am not talking about foreign books by the way – no, I am talking about people, foreign people are attempting to run the UK publishing world. Think of Alma, Bitter Lemon, Pinter&Martin, Haus, Pushkin, and of course Peirene. And let me point out something else: half of these are set up and run by women – foreign women. Pushkin by South African Melissa, Haus by German Barbara and Peirene by German me.

 

Let’s just scrutinize these last three ladies a bit closer: Melissa set up Pushkin 10 years ago. She publishes classical and contemporary European literature and has rekindled interest in writers such as Stefan Zweig. Phillip Pullmann called Pushkin “a small box full of treasures”. Barbara set up Haus six years ago and has since then turned the company into a bit of a conglomerate, publishing history, travel, politics and foreign literature too. Her new imprint, Arabia Books, specializes in translations from Arabic. “The Dark Side of Love” by Rafiq Shami was named last week as one of the top ten  Books of the Year by WH Smith. And then there is moi meme of Peirene. Our third title has just gone into reprint, which means Peirene’s entire fleet of titles have moved into second print-runs.

 

So, what sort of foreign creature are we: mad women? Amazons? Truth to be told I’d like to think of us as the three Graces, bringing beauty and mirth and good cheer to the Anglo-Saxon publishing world. But such self-adulation could be interpreted as presumptuous. Let’s leave it then. Therefore, Amazons – men-killing, son-eating, one-breasted…nope, I’m really not keen on this description at all. That only leaves mad women. I guess we are indeed mad, book–mad.

 

But there is method behind the madness. I don’t think any of us plans to take over this island. But we grew up in countries where book markets and reading cultures are more diversified than here. And – speaking for myself – that has taught me the virtues of cross cultural influence. After all, imagine Christmas without a Christmas tree. Let us thank the Victorians who allowed  foreign pollen blow across from Germany and germinate in Britain.

Dutch Treat

Saturday, September 11th, 2010

The nymph has a crush. On her Dutch author, Jan. Her behaviour is quite despicable. I’ve been telling her that this not on. We are aflickr respectable company – no office romances. But she’s gone deaf, her head has been turned.

 “He twitters”, she cooed, when I demanded an explanation.

“All a man has to do, is to twitter?” I replied incredulous.“Peirene, frankly, I expected more of you.”

“He doesn’t just twitter,” she continued in a soft loving voice. “He twitters in English. And, oh, he does it so well. He tells little stories and makes profound statements and chats to my friends. He is the perfect man for a nymph,” she concluded, gazing blurry eyed right past me and out of the window.

 

I had heard enough. I know how it started. And I have no one else to blame but myself.

 

On Monday I tweeted about meeting one of our authors, Matthias, in a Highgate pub. I wondered aloud about whether I could persuade him to tweet in English. Jan – so far Peirene’s only internet-savvy author – picked up my tweet and suggested that perhaps he should twitter in English too. I was thrilled with his proposal. Maddy then thought of the name PeireneVoices, where any Peirene author and translator can twitter. She set up the account and created a beautiful elegant logo. And there is Jan now tweeting away daily, gaining fans months before his book comes out. No wonder Peirene has fallen for him. I understand. I was once young too.

 

So I showed compassion and tried to reason with her.

“You are too young to get tied down. Look around. Test the field. There are other attractive men lining up to meet you: not only Jan, but also Christian, Matthias and Alois, just to mention a few.”

“But they don’t tweet! Not even in their own language. Let alone English.”

“Well, give them a chance. Christian will be our guest twitterer on Friday when he is here in London and Matthias will be in the UK for two whole months at the beginning of 2011. I’ve got a hunch, he might be twittering by then.”

“How do you know?”

 I could feel she was softening.

“Maddy and I  had a drink and a chat with him on Monday,” I said. “That’s how I know.”

 

The nymph thought for a moment. Then:

“So when did you say Christian is coming?”

“Thursday and he’s staying till Sunday.”

“Will he take me out?”

“Yes, he’s got events booked for all three evenings.”

“And he will twitter on Friday?”

“Friday afternoon on PeireneVoices.”

 

I  returned to my desk. Every now and again I threw a glance across to Peirene. I could see she was thinking. Eventually she turned to me:

 “Is it ok if I take next Wednesday off? I need to go to the hairdresser, and have a facial. I might get my nails done too. It was on my mind anyway. Nothing to do with Christian coming. Just so as you know. And Jan’s still the best twitterer.”

 

Oh yes, my dear little nymph is vane and – most of all – rather fickle.

 

 

(Photo by sheping from flickr)

The Allure of the Rheingold

Sunday, July 25th, 2010

 

Drama has taken hold of the publishing world. The events that are currently unfolding might lead to the total annihilation of book publishers  – picture-rheingoldor so they say.

 

In case you haven’t followed the nail biting saga, let me fill you in – it’s a classic really with lots of big baddies.

 

The main part is played by a mega big agent, called Andrew Wylie, known as “The Jackal.” He has some 700 authors, among them mega big clients, such as Phillip Roth and John Updike,  and some of the big authors are published by the mega publisher, Random House. As you can see, it’s all very mega, very Wagnerian indeed. And everyone is after the Rheingold.

 

Wylie has now taken 20 of his big clients straight to amazon ( another mega), bypassing Random House, to sign a two-year deal for their ebooks. The deal allows amazon exclusive distribution rights for these works through its Kindle reader. Random House is outraged – rightly so – because after all they made those writers famous and they feel that they deserve to own the ebook rights instead of some online supermarket.

 

All fingers point at the Jackal. He apparently is the ultra meany in this play, the Alberich of the publishing world,  his greed drove him into the arms of amazon who are desperate to promote their little Kindle machine. It’s also the first time that a publisher has been blatantly shown it’s place in the new world order of paper free texts – with obliteration lurking around the corner.

 

That’s true. But what about the authors, are they innocent in all of this? Wylie is only their agent – more a Fafnar than a Alberich – he couldn’t have done anything if they hadn’t given him the green light. So, perhaps it is their greed that is driving it all. Shame really because I can’ t help feeling that the authors involved have already earned enough to live happily ever after. Shouldn’t they have shown some loyalty towards their publishing house? I think so.

 

However, I wouldn’t go as far as feeling sorry for Random House. For now, all that is happening up there on the big stage, is that Fafnar and Fasolt – Random and Wylie, with amazon a happy onlooker - are hitting each other around the head, each desperate for the ring. Eventually one will get killed, the other turn into a dragon and Valhalla will go up in flames and with it the publishing world as we know it.

 

But is that a bad thing? My nymph and me don’t think so. It’s high time for a good shake up. At the moment, we are sitting in the auditorium, hugely entertained by the events up on stage. By the end we will give the actors a huge applause. They will surely be totally exhausted, poor darlings. Peirene, in the meantime, will be energized, with lots of lessons learnt, ready to rebuild the publishing Valhalla. Perhaps slightly less grand. But where surely everyone will be far happier, striving towards the common goal of producing good literature and making it widely available.

The Second Coming of D’Artagnan

Monday, July 19th, 2010

 

It’s been a wonderful week. The Guardian Books Blog publicly called me “a D’Artagnan”. Yep, that’s right, one of the Three Musketeers – voila no-2-launch-043c’est moi – brave and clever because I set up a publishing house to challenge the UK’s homogenous reading culture. And successfully so. Because  here comes the second good news of the week: Stone in a Landslide is going into reprint.

 

And there is a third piece of good news. To reveal it, however, I have to tell you a little story.

 

About three weeks ago I got a phone call from an agent. She had just received an  English translation of a short Bulgarian novel which sounded right up Peirene’s street. Some days later I received an email from the same agent. The editors from Penguin and the likes were buzzing about the novel. Did I want to make a bid too? I declined as I know that I cannot compete against the majors. However just last week, the agent called again. The majors had sadly withdrawn their interest. While the editors had been thrilled, their sales teams weren’t – and so none of them will make an offer.

 

My ears perked up. Editors say yes, sales teams say no – all the signs are that this is a very good book which however doesn’t fit the mass market criteria. I will now definitely read it.

 

It’s Peirene, who was dead keen that I tell you this little anecdote. In her eyes that’s really the ultimate success story of the past week, as it is a proof yet again how much she values the quality of the text – and how little she rates mass-market appeal.

 

In regard to the other two news items, my nymph shows less enthusiasm. She is of course  happy about Stone’s second print  run, but she is absolutely not sure about the value of the D’Artagnan bit. She says it’s utterly childish of me to blurt it out here.

 

Frankly, I think she’s in a sulk. Because the article referred to me, the publisher, not her, the all-conquering nymph.  I’ve tried to sooth her jealousy by offering to take a picture of her all dressed up as the female version of  D’Artagnan. “Thank you very much,” she huffed “I am not being made a fool of. Do it yourself.”

 

So I did. And franchement, I make a far more stylish Musketeer than her. If she wants to go back to Greece – then let her.  Anyway I don’t need a nymph any longer. I need a horse, a white mare preferably. Then I can ride through night and fog and save poor readers from the onslaught of mediocre books.  

Sunbath of a Tortoise

Saturday, May 22nd, 2010

 

Peirene is a nymph who is at heart a tortoise. I finally understood her real psychological make up. And – let me be quite frank – do not evenwebite-home-1431 dream of mocking her. Or have you never heard of the famous fable of the tortoise and the hare?

 

Big publishing houses like to scare small publishing houses. Especially at book conferences. After publication date, the book has a window of two months, six weeks, four weeks to make or break it. The window gets smaller with every conference I attend.

 

When Beside the Sea was published beginning of February, for the first three weeks it did well and I secretly hoped my nymph was becoming a big-time superstar diva. Then things went quiet, terribly and worryingly quiet. “Books have their own momentum,” a colleague, from a small but definitely successful publisher reassured me (one of his books has just been short listed for the Orange). I didn’t believe him and complained bitterly to anyone who cared to listen that only one woman, Lynne Hatwell from dovergreyreader had so far reviewed Beside the Sea. All the other reviewers, in the papers and online, were men.

 

And then this week not only one woman but three announced their reviews of Beside the Sea. Madeline Clements in the TLS,  Kim Forrester on her book blog “Reading Matters” and Jackie Bailey  from Farm Lane Books (who will publish her review next week). And that’s not all. As you might know I feel very strongly that Beside the Sea is not only a book that ought to be read, but is also a book that should be discussed. A friend of mine was courageous enough to put her opinion about Beside the Sea on my facebook page, unprompted. She finds the book disturbing and a great “semi public” discussion on the page developed between us.

 

After such an exciting week, I couldn’t resist to check the book’s sales ranking on Amazon. Over the last two months it’s been a sitting tenant at around 130,000. Yesterday, it was at 29,000 ( and a few). Today, I am afraid to say, it’s getting back to it’s usual heights at 95,526. The Amazon sales ranking system is of course a bit of a sham. All it takes for a book to shed a few thousand ranking points is to have two or three people buying it at the same time.

 

But I really shouldn’t belittle my nymph’s success. Haven’t I just figured out, she is a tortoise? She belongs to the kind that wins races slowly. Random House should look out.

 

On the other hand, there is no need for them to panic yet. At least not for today. Peirene clearly isn’t in a mood for a race. Instead she gave in to the temptation of the gorgeous summer day and decided to take a well deserved sun bathing break.