Archive for the ‘Publishing in the 21century’ Category

The Allure of the Rheingold

Sunday, July 25th, 2010

 

Drama has taken hold of the publishing world. The events that are currently unfolding might lead to the total annihilation of book publishers  – picture-rheingoldor so they say.

 

In case you haven’t followed the nail biting saga, let me fill you in – it’s a classic really with lots of big baddies.

 

The main part is played by a mega big agent, called Andrew Wylie, known as “The Jackal.” He has some 700 authors, among them mega big clients, such as Phillip Roth and John Updike,  and some of the big authors are published by the mega publisher, Random House. As you can see, it’s all very mega, very Wagnerian indeed. And everyone is after the Rheingold.

 

Wylie has now taken 20 of his big clients straight to amazon ( another mega), bypassing Random House, to sign a two-year deal for their ebooks. The deal allows amazon exclusive distribution rights for these works through its Kindle reader. Random House is outraged – rightly so – because after all they made those writers famous and they feel that they deserve to own the ebook rights instead of some online supermarket.

 

All fingers point at the Jackal. He apparently is the ultra meany in this play, the Alberich of the publishing world,  his greed drove him into the arms of amazon who are desperate to promote their little Kindle machine. It’s also the first time that a publisher has been blatantly shown it’s place in the new world order of paper free texts – with obliteration lurking around the corner.

 

That’s true. But what about the authors, are they innocent in all of this? Wylie is only their agent – more a Fafnar than a Alberich – he couldn’t have done anything if they hadn’t given him the green light. So, perhaps it is their greed that is driving it all. Shame really because I can’ t help feeling that the authors involved have already earned enough to live happily ever after. Shouldn’t they have shown some loyalty towards their publishing house? I think so.

 

However, I wouldn’t go as far as feeling sorry for Random House. For now, all that is happening up there on the big stage, is that Fafnar and Fasolt – Random and Wylie, with amazon a happy onlooker - are hitting each other around the head, each desperate for the ring. Eventually one will get killed, the other turn into a dragon and Valhalla will go up in flames and with it the publishing world as we know it.

 

But is that a bad thing? My nymph and me don’t think so. It’s high time for a good shake up. At the moment, we are sitting in the auditorium, hugely entertained by the events up on stage. By the end we will give the actors a huge applause. They will surely be totally exhausted, poor darlings. Peirene, in the meantime, will be energized, with lots of lessons learnt, ready to rebuild the publishing Valhalla. Perhaps slightly less grand. But where surely everyone will be far happier, striving towards the common goal of producing good literature and making it widely available.

The Second Coming of D’Artagnan

Monday, July 19th, 2010

 

It’s been a wonderful week. The Guardian Books Blog publicly called me “a D’Artagnan”. Yep, that’s right, one of the Three Musketeers – voila no-2-launch-043c’est moi – brave and clever because I set up a publishing house to challenge the UK’s homogenous reading culture. And successfully so. Because  here comes the second good news of the week: Stone in a Landslide is going into reprint.

 

And there is a third piece of good news. To reveal it, however, I have to tell you a little story.

 

About three weeks ago I got a phone call from an agent. She had just received an  English translation of a short Bulgarian novel which sounded right up Peirene’s street. Some days later I received an email from the same agent. The editors from Penguin and the likes were buzzing about the novel. Did I want to make a bid too? I declined as I know that I cannot compete against the majors. However just last week, the agent called again. The majors had sadly withdrawn their interest. While the editors had been thrilled, their sales teams weren’t – and so none of them will make an offer.

 

My ears perked up. Editors say yes, sales teams say no – all the signs are that this is a very good book which however doesn’t fit the mass market criteria. I will now definitely read it.

 

It’s Peirene, who was dead keen that I tell you this little anecdote. In her eyes that’s really the ultimate success story of the past week, as it is a proof yet again how much she values the quality of the text – and how little she rates mass-market appeal.

 

In regard to the other two news items, my nymph shows less enthusiasm. She is of course  happy about Stone’s second print  run, but she is absolutely not sure about the value of the D’Artagnan bit. She says it’s utterly childish of me to blurt it out here.

 

Frankly, I think she’s in a sulk. Because the article referred to me, the publisher, not her, the all-conquering nymph.  I’ve tried to sooth her jealousy by offering to take a picture of her all dressed up as the female version of  D’Artagnan. “Thank you very much,” she huffed “I am not being made a fool of. Do it yourself.”

 

So I did. And franchement, I make a far more stylish Musketeer than her. If she wants to go back to Greece – then let her.  Anyway I don’t need a nymph any longer. I need a horse, a white mare preferably. Then I can ride through night and fog and save poor readers from the onslaught of mediocre books.  

Sunbath of a Tortoise

Saturday, May 22nd, 2010

 

Peirene is a nymph who is at heart a tortoise. I finally understood her real psychological make up. And – let me be quite frank – do not evenwebite-home-1431 dream of mocking her. Or have you never heard of the famous fable of the tortoise and the hare?

 

Big publishing houses like to scare small publishing houses. Especially at book conferences. After publication date, the book has a window of two months, six weeks, four weeks to make or break it. The window gets smaller with every conference I attend.

 

When Beside the Sea was published beginning of February, for the first three weeks it did well and I secretly hoped my nymph was becoming a big-time superstar diva. Then things went quiet, terribly and worryingly quiet. “Books have their own momentum,” a colleague, from a small but definitely successful publisher reassured me (one of his books has just been short listed for the Orange). I didn’t believe him and complained bitterly to anyone who cared to listen that only one woman, Lynne Hatwell from dovergreyreader had so far reviewed Beside the Sea. All the other reviewers, in the papers and online, were men.

 

And then this week not only one woman but three announced their reviews of Beside the Sea. Madeline Clements in the TLS,  Kim Forrester on her book blog “Reading Matters” and Jackie Bailey  from Farm Lane Books (who will publish her review next week). And that’s not all. As you might know I feel very strongly that Beside the Sea is not only a book that ought to be read, but is also a book that should be discussed. A friend of mine was courageous enough to put her opinion about Beside the Sea on my facebook page, unprompted. She finds the book disturbing and a great “semi public” discussion on the page developed between us.

 

After such an exciting week, I couldn’t resist to check the book’s sales ranking on Amazon. Over the last two months it’s been a sitting tenant at around 130,000. Yesterday, it was at 29,000 ( and a few). Today, I am afraid to say, it’s getting back to it’s usual heights at 95,526. The Amazon sales ranking system is of course a bit of a sham. All it takes for a book to shed a few thousand ranking points is to have two or three people buying it at the same time.

 

But I really shouldn’t belittle my nymph’s success. Haven’t I just figured out, she is a tortoise? She belongs to the kind that wins races slowly. Random House should look out.

 

On the other hand, there is no need for them to panic yet. At least not for today. Peirene clearly isn’t in a mood for a race. Instead she gave in to the temptation of the gorgeous summer day and decided to take a well deserved sun bathing break.

A Must-Read

Saturday, January 30th, 2010

 

When I first read Beside the Sea I was bowled over. I did not go through calculations in my head. I did not ask the questions every reasonable webite-home-088publisher would do and perhaps ought to ask: is the subject something that most people would love to read about? Is there a target audience for the book? Who would it be? How can it be marketed? I didn’t. Because I knew whatever the odds, I wanted to publish this book. Why?

 

When I had my first child nearly 15 years ago, it took me three years to come to terms with being a mother. I spent a lot of the time feeling caged, trying to escape. It was only when I understood that motherhood is not a single state but an ongoing journey, that I was able to become the mother I wanted to be.

Motherhood, even nowadays, is a taboo subject, hidden behind a veil of sweet baby talk. We don’t acknowledge the extremely complicated emotions involved. We don’t admit that maternal love contains dark as well as light. 

 

Beside the Sea tells the story of a mother who suffocates her two young children without ever having harmed them before. It provides a heart breaking insight into a mind of a woman who loved her children in a way that doesn’t match society’s view of blissful motherly love. Only the reader realizes the artificiality of the standards against which she is judged – and judges herself.

 

On Thursday reality seemed to have caught up with fiction. I saw the sad headline of a women who had walked into a police station the previous day claiming that she had killed – indeed suffocated – her two young children. Newspapers were quick to announce that her mental health was being checked, that her marriage has been extremely problematic. These facts calm us, but do they explain? And, more importantly, will they help to prevent events like these from happening again?

 

Like any good literary piece of work, Beside the Sea does not provide answers but it challenges us to rethink our perceptions in an area that is fundamental to our existence: the mother-child relationship. A must read, as far as I am concerned. And that’s why I published it.

Printer Man Praise

Thursday, November 5th, 2009

 

Peirene’s first novel, Beside the Sea, has just gone to the printers! Well it went there two days ago. Then last night I woke up at about four o’clock and I knew I webite-home-043small had forgotten to write something on the cover. No – not the title  - bad joke – the title was there alright. No, what was missing was the small reference on the inside flap announcing  “Peirene Title No 1”. I like to number my novels. I like the idea that because I only will publish a few books a year Peirene will develop a core fan base who will make sure they buy all the numbers – like an up-market lit magazine really. And why not – as Peirene’s books are so slim they could almost be read as quickly as a magazines. That’s the idea anyway.

So first thing in the morning the printer got a delightful good morning angst-ridden email from me: Has the book already gone into production if not please please can we resupply the artwork for the cover. This printer has endured a fair amount from me during the last few months – at least five new quotes – different papers, different size, die cut, no die cut, sleeve , no sleeve. Patiently he obliged and again this morning we were able to send the corrected cover. The printer has certainly replaced Martin H as my top man of the moment. No question about it.

 

The longer I am in the publishing business – I’ve been in it now for over a year! HeyHo! – the more I realize that the people who are closely linked to production – writers, translators, editors, publishers, printers, typesetter, designers – are all more or less working to a common goal: the Book. And everybody brings in their expertise. But then there are others linked to the publishing world – agents for example. Yep, I had a bad agent week, those agents whose only raison d’etre it is to squeeze more money and concessions out of any small publisher like me who wants to publish a book that so far no one has even bothered to look at. They smell blood and go wild. Tough luck for them, though, my wounds heal quickly, I pick myself up and go somewhere else. It’s a pity, mind, because my little nymph is heart broken, she had fallen in love with a text and now she can’t get it. But hey, the world is full of books that will love a little Greek nymph.

We’ve done It too!

Friday, September 25th, 2009

 

On Wednesday Peirene and I had our first ever sales conference. Sales conference virgins that’s what we were in the morning. By the evening the act had been consummated. I planned it meticulously, I have to admit, leaving little to chance. I glammed myself up with lipstick and earrings and drank a cup of Zen tea to get the mood going. On a mission, determined that today would be the day.

 

Were we swept off our feet? Yes,  it was pure delight!  I have to say, we were lucky with our partners. Not only were they understanding, gentle and nice. More than that, they actually really liked us and got quite excited about our covers (they stroked them), our texts (they wanted more) and Peirene’s first ever proper catalogue (they whispered endearing words). And that’s not all! They are also convinced that booksellers will be infatuated too – with the books, that is, I should probably take myself out of the equation here now.

 

So there can be no doubt, Peirene and I are indeed sales-conf active and don’t need any longer feel left out and that ALL the other publishers are doing it but not us. We - the only ones, the last ones! That’s history. I hereby announce that Peirene and I have lost our sales-conf virginity.

Love Thy Text

Thursday, September 10th, 2009

 

When I read a brilliant book, I immediately think – wow, the author is a genius! Included in this author-is-a-genius package is of course the idea that the writer is the sole creator of the text. The more perfect the text, the more I assume that the author gave birth to it in one push – without any midwives and doulas about. Sometimes I even wonder about immaculate conceptions.

 

This belief is deeply imbedded. Years of writing and now publishing other writers’ texts has not dissuaded me. Although my daily work proves me continuously wrong, nothing seems to shake the foundations of my credo. It’s a recorded disk – no, a mantra written in stone - in my subconscious. However, every now and again I get a glimpse of my fatal error.

 

A few weeks ago I received a first draft of the translation of “Stone in a Landslide” from Laura. ( I mention her name – and Paul’s in a moment – deliberately here because she is a Catalan translator I can indeed recommend). Now, this Catalan novel is a modern classic and cyberspace is full of Catalonians discussing its meaning. Frankly no easy text to translate. Laura’s work exceeded my expectation. Then Paul went through it meticulously improving rhythm and narrative voice. Then the manuscript came back to Laura and me, we added our comments. Even better. Yesterday Paul and I sat down with the latest version (Laura has gone on a well deserved holiday!) The last two thirds of the text come through strongly. I still manage to cry each time I read it. The translation clearly works its magic. It’s the first part which doesn’t feel right yet. The narrator’s voice needs more work and the text jars at too many places. We discussed, compared notes until 11pm, and now know where the problem lies. So Paul has gone back to the drawing board and will send it to Laura and afterwards to me. And then probably another time round Paul, Laura, me and perhaps one more. Paul, Laura, me.

 

Afterwards I cleaned the kitchen, I tried on some clothes from my wardrobe – do my old jeans go with my new black top? And the orange necklace? Or the purple one or perhaps better earrings? – I put my hair up, I let it down, I made myself a tea and stood in front of the bathroom mirror a bit, all the while thinking: I love text. I love working with text. By this time it was way beyond midnight. But I was far too excited to go to bed. What a wonderful feeling! To make a text complete. And this process requires teamwork. One person alone just can’t get to it. Hurray! No author, no editor, no publisher, no translator is a genius, we are humans and we need each other! Yeah!

 

Anyway, guess what? Because of all this excitement I went to sleep far too late, got up exhausted, have already drunk three coffees (my usual daily limit is two!) and find it hard to deliver a punch line.

Monks and the Printing Press

Tuesday, June 9th, 2009

One thing I am sure about: I can tell good literature from bad and boring books from exciting. I can find it; I can recognize it and I can make sure it’s well translated. Much other stuff that comes with setting up a publishing house I am far less certain about. This is the first time I am doing it. I am learning as I go along. Fascinating. But also the cause of many sleepless nights.

Let’s take this blog for example.

I came up with the idea of Peirene exactly a year ago. And my first step was to register it as a limited company. I’ve got a certificate. It decorates my wall. Beautiful. Since then I have attended a number of conferences on publishing in the 21st century. These type of conferences fall neatly into two categories. On the one hand the “moaning and groaning” ones where publishers pass around leather bound books and we all have to smell them and stroke them and the evils of the digital age that will destroy our beautiful books are denounced. These conferences leave me with a sour taste in my mouth and the thought in my head that surely 600 years ago the monks were talking about the arrival of the printing press in a similar way. And then there is the other type of conferences, the “publisher wake up, embrace the digital age there is no turning back”ones. I love them, they are inspiring. They talk about opportunities and challenges that will lead to new - perhaps even unknown - shores, where not only the way we publish text will change but also how we perceive and create text. And blogging is part of this world.

I’ve  been stalking my competitors’ blogs for a while now. I have read - in good old fashion - three books on how to blog. And from now on I’ll blog.  At the moment more pain than passion. But will it turn into a passion one day? And more importantly – will it help to turn Peirene Press into a success?